The title of the website is related to the location of the website

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There are many new site webmaster for the site is often not enough attention, are more general to locate. This approach is indeed able to let the webmaster quickly set up the site, but with the establishment of the site found that the original direction is a relatively large direction, this general direction has a lot of small direction, this time the new webmaster will often be overwhelmed, do not know which direction to go. Casually choose a bar, but in the end will find that with their original thought of a completely different, to that time will become a huge state of the situation, after all, to the time the site, ranking what has been completed, to change, the price is quite large. So how do you go about locating the title of the site correctly? There are several things that might help.

1, in determining the target keyword to see if our goal is to meet

Since the beginning of the time we have identified the target keyword is often relatively broad, so that with the original set of goals there are some gaps, the beginning of the small gap will lead to a huge difference after, which also caused the site's direction and the original set of goals to deviate. Such a consequence is probably fortunately hard to do the keyword in the row up and found that there is no click, so there is no effect. This also led to a reversal of the point of starting from scratch.

So what should we do to make sure that the target keyword matches our goals, at least as close to our goals as possible?

1, the user needs analysis, through the user's behavior needs, psychological needs and other aspects of the analysis, you can more clearly understand, search keywords users into our site can be roughly judged this user is not likely to become our customers. If it is possible to be a customer, then entered the second step, the site can not meet the needs of customers, so you can avoid because the content of the site and the target keyword does not conform to cause users to find what they need to lose.

2), target keyword analysis, there are some webmaster to pay more attention to the hot key words, but often this keyword to the webmaster is a relatively low accuracy of the word, and do this word, one, customers will still be more vague, and then this word has been the human and financial resources are relatively strong monopoly of large companies, This creates a good ranking of the word to take a long time and human costs, even if it is more difficult to achieve the results we need. So when choosing keywords, try to avoid hot words.

3, if the conditions permit to do a certain bid for testing, in the new station before the line, you can put Baidu bidding, keyword detection, so you can determine whether the selected keyword quality.

2, keywords How to do the top three!

Do the site if you can do the ranking of the top three natural ranking, especially the first, the flow is generally more high-quality. But in the face of numerous web site competition, the title is good or bad to ensure that the user clicks on the site, so that the site can be a faster ranking of the promotion. So what do you need to pay attention to when you write the title?

1, if the enterprise is in the industry is very well-known, the user flow is not worry, then you can directly use the company's name to do the site

2, free web space and Enterprise Templates and so on specific sites have some pretty good effect

3, the dropdown box and related search is the user's implicit requirements, you can use this information to mining users.

4), generally speaking, the unpopular industry are all the hidden needs are more difficult, mining users are also more difficult, this situation can be ranked by the previous site to observe, to seek differentiation. Such as: the long title short or write more exaggerated.

5, for the unpopular industry, the choice of short title, you can set the best selling product type as the title, this can also achieve to attract users to click to browse.

Finally, when setting the site title, try not to use long headings

The right website title, can let us get better more accurate flow, also can let stationmaster's optimization get a very good effect.

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