The traditional enterprise launches the network marketing four part music

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Today's internet has grown into another super big market, companies miss the internet, not miss an opportunity, but miss an era. The internet as a new marketing platform, with its information, across time and space, low-cost, personalized and other advantages, quickly become the major enterprises to improve performance, profit-making, to help enterprises easy to profit through the network, efficient development. Many enterprises have paid more and more attention to the importance of electronic commerce, but do not know how to start, spend money to do the website or promotion, but the result is very little, the enterprise leadership does not pay attention, the network marketing localization is not accurate, the system is imperfect and so on are the common phenomenon, today we discuss the traditional enterprise to how to launch the network marketing quickly, with the network

A precise positioning

Accurate positioning is conducive to the implementation of enterprise network Marketing, positioning is the direction, the enterprise has no precise positioning, all efforts will be in vain. Positioning includes the positioning of the profit model, positioning the target customers, positioning the core products, positioning the product selling points, positioning the key words and positioning the mobile internet. Previously, small series published the article "What is positioning, how to do a good job in the network marketing positioning", please click to learn more details.

Second, the sale of power and dissemination of marketing-oriented web site

According to statistics, 90% of the enterprises have done the website, but these enterprises only 1% enterprises to take orders online! What exactly is the reason, as we all know: online sales = Network promotion brings the amount of traffic * website deal Customer's ability * Customer lifetime value, and those online access rate is only 1% The reason why the enterprise is very important is that its website or shop does not have the turnover force and the dissemination force. And we advocate the marketing-oriented web site because it has these two important factors, enough to become the basis of network marketing.

Third, free promotion and paid advertising effective combination

Free promotion means a lot, such as mail marketing, content marketing, search engine optimization, blog marketing, video marketing, microblogging marketing and so on, but the key is that enterprises do not have to do all, but according to the actual situation and characteristics of the enterprise to choose the most suitable for their own way can be. Paid advertising, in the eyes of many entrepreneurs, is a "burning money" behavior, how to achieve the highest efficiency through the lowest cost, there are four key, set a good target, select the media, ready to do more testing. Enterprises in accordance with their own development to set a good advertising target, how much to do, how much to earn, according to the target selected advertising media, such as investment advertising, industry portal advertising, website Advertising Alliance, in the promotion model, copy planning, website construction to do a good job in all aspects of preparation, such as customer service staff deal with the preparation of words, Advertising title and description of the preparation, keyword positioning, etc. finally, enterprises to do more testing, through testing, can enable enterprises to find the source of target customers, reduce the cost of web site traffic, improve turnover order conversion rate.

Four, has the perfect operation team structure

In nowadays many enterprise network marketing does not develop, the talented person's lack is one of the most important problems. Data show that in the next 5 years, in China's 3000多万家 SMEs, half of the enterprises will be in the operation will try or use e-commerce tools, the domestic demand for electricity business talent will reach more than 3 million. Earlier, in Tan Ren teacher published the "Enterprise Electric talent training to pay attention to business," a article, mentioned that there are many enterprises are leaders personally, after the training of professional institutions, their own retraining staff. In view of this situation, Tan Ren information provides the service is to be able to satisfy and solve the enterprise's difficulty, Tan Ren information in the "actual Combat network Marketing" classroom, facing are the leaders of small and medium-sized enterprises, after four days and nights of network marketing theory courses, leaders can also take their employees to participate in Network marketing practice courses, The combination of theory and practice can completely make the network marketing. Back to the point, the structure of the operation team is actually the core of network marketing, enterprises need in the staffing, staff work arrangements and distribution to have standardized construction, in addition to a set of sound performance appraisal system, supervision of staff work, daily, weekly, monthly work to do summary and planning, Today's life is created yesterday, to be better tomorrow, we must continue to train and upgrade.

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