The "Trident" structure of network Marketing determines the success of marketing strategy

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The "Trident" of internet marketing

Core tip: Network marketing is divided into three levels, the earliest by Bingbin teacher historical proposed, used to describe the network marketing in several stages of relationship and ownership, many people habitually think that building a website called Network Marketing, or something online is network marketing, in fact, is not right! The current development of the Internet has already surpassed our definition and cognitive category, is moving towards multipolarity and continuous innovation, many traditional industries have seen the network marketing reflects the advantages of the real-time and high transmission rate, want to promote their services and products through the network, But the whole network marketing lacks the necessary knowledge and understanding and puzzled.

Website Marketing

This to many small and medium-sized enterprises speak, is not unfamiliar, because according to the current market casually find a site to do a website down also thousands of dollars, very easy. However, neither the conversion rate nor the user experience of the site is actually very low income, many companies to build a Web site is no matter, the simple site as a "display rack" and furnishings, often by a lot of people hanging black chain also do not know, the site was built is a semi-finished product, and do not do SEO and often updated content, So the entire information platform's browsing volume is very low, not to mention the user experience, also has no result.

Network Marketing

This situation will generally refer only to the site has been built, through regular maintenance and updates, plus do SEO optimization, increase the number of clicks. Of course, the more fashionable way is Taobao and online mall and so on, image and product information of the immediate refresh, some dynamic display of the formation of results, so that the whole third party or business platform information and data have a whole real-time synchronization, there is a good content support, there are more standardized SEO operation deployment, the site has done an excellent user experience, Not only bring the conversion rate but also because the page is included more than the ranking is very easy to go up. This layer of marketing to really have the content of marketing and entities, these years through Taobao and online mall to make money is a direct beneficiary of online marketing. From the website to the network, this is a long-term and need to enrich the process of resources, a lot of people in the website marketing stops, but only to do the network marketing This step, can have a real sense of conversion rate and service products. Can be sold to achieve the purpose of marketing.

Netizen Marketing

That means a lot of people can't fathom it, because according to the current communication habits, we understand that the Netizen itself is a virtual entity, we can not think of their preferences and needs, but we put on the network of resources and products are required to be an objective subject to the consumption of cognition, the number of netizens is very large, China's internet users over 350 million more than the United States, but also become the world's largest number of online countries, but according to the consumption ratio, we currently consume on the unit website is far lower than the European and American countries. The very low rate of conversion implies that there are great opportunities and possibilities in the field of Internet marketing, on the other hand, this industry innovation in the prominent position, if you have a website, you have a good network marketing initiatives, that for netizens you have to come up with a different consumer experience and enough market insight to explore the market, Many people like to go to the physical shop or experience shop to buy things, because it feels so true there, and does not require a lot of complicated formalities, but the Internet for Internet users present online shopping consumer goods market is actually uneven, And not many really know how to please customers and attract customers of the company's website or organization site can attract the hearts of the vast number of netizens, it is because we are utilitarian to see the netizen marketing, so our netizen marketing is very bad.

In summary, a good network marketing planning case must be the inclusion of Web sites, network, Internet users three levels, and "netizens" should be Trident, and the site and network on both sides of the coordination, Trident structure determines your network marketing strategy success, the above content from the Qin Feng website Planning blog http:// www.niubiseo.cn, if you need to reprint the link, or to pursue legal responsibility!