The ups and downs of a grassroots entrepreneur, this is the real "makervoice."

See this topic, is not feeling the wind "suddenly changed?" Yes, Maker Voice is trying to make some changes (see article), such as inviting some entrepreneurs to talk about entrepreneurial experiences and product ideas, inviting investors to talk about hardware ventures and investment ideas, inviting readers to take stock of their favorite products. Welcome everyone to contribute, posting mailbox is syq#36kr.com. The author of this article: Huang Jinlong, founder of Easy technology. The following is the text: Today see Group of Liu Yan classmate's article "The Heart has the Bodhi hand to have the knife, wants Chengsheli to become the demon" After, the feeling is very deep. I believe that as a senior failure entrepreneur, there must be a lot of different feelings with the general audience, this is also I think it is necessary to write about my entrepreneurial failure of some experience. Because Liu Yan classmate and Liangning woman is very deep, I do not know ", so I put the article bluntly called the ups and downs of grassroots entrepreneurs." My business is entirely unplanned and unexpected, and it seems like my life, entrepreneurship is the result of my inability to choose. I believe, holding the junior high school graduation certificate, I can not knock open the door of any enterprise. From 2002 to 2006, when the old club from customer service to software development to hardware development, I had a hunch that I might be a lifelong programmer, I chose to resign. After the resignation also did not find a job, a friend know that I resign, he asked me to help him write a part-time software, but one months after the end. Later I began to develop a MTK mobile phone brush machine software, in that era of the original chargeable software I went out for free, which also brought me a good reputation in the industry and users. But free software after all is free, need to commercialize or must sell hardware products, fortunately, in the early years I learned the electronic circuit development, when the development of products the only problem is money. At the beginning of the accumulation of less than million, to find a sales partner invested tens of thousands of yuan then began to produce, the first product produced 200 units, do not anticipate failure. At this time because the partner set up a new company, I also proposed the split, the earlier investment when the loan, promised to add interest return, and then to other friends to borrow tens of thousands of yuan, then began to develop a second edition of the product. The plot of the story starts here, the product sells, I personally obtained nearly tens of millions of profits, began to expand business, investment factory, buy a car, self expansion, that year I 22 years old. Chaoshan has an old saying, called juvenile blossom, the door unfortunate. Sure enough, on the eve of the 2008 Olympic Games, foreign trade business plummeted, domestic business, and the slow rise of smart phone, I judge the function of mobile phone brush machine business will die, so choose to change careers. I invested in my dream of the internet industry, set up a network of things 56.hk, silly force I made a life the first biggest wrong decision, career change! Career change, which means abandoning the old business, new start business, from the combination of soft and hard electronics industry, to soft and hard and network integration of the logistics industry, from the research and development of production and marketing to promote all the personnel, almost all replaced, this span is not onlyOnly to the egg, but also the cross out of the foot of the tear, the other people's arm, I amputated, still do not get the title. Since then, just hear someone say a career change, I will definitely oppose, and for example: which industry is not easy, you enter a new industry to face the challenge is those who may have been 10 years and 20 years old guys, why do you compete with others, people do not need to use technology, brand, capital, You can be beaten with experience. Besides, you can't do well in this industry right now, how do you know you can do better in the new industry? "Entrepreneurial success in many factors, experience is a very important one, and experience is not to learn, must be accumulated slowly, in the beginning of your entrepreneurial dream, please ask your experience accumulated for how long?" Then, in 2010, I got married and moved to Shenzhen to start my second venture, to find another partner, in Huaqiang North, the dyeing from the simplest selling iphones and accessories, and later acting as a trade agent for some products. After keeping a few months of the stall also slowly realized, I before the marketing of this course almost 0 points, a few years ago the product can be sold so well because there is a total agent in the pan, now I do, just know marketing is also a door technology. A person who does not understand the market to make any marketing decisions, is wrong, marketing decisions must be heard to see the fire people together, otherwise the market could not be carried out. Professional things for professional people to do, I am a technical person is not good at marketing. The right person must also be placed in the right place, the position does not match as vacant. So I threw the marketing job to another partner, and I found another technical partner, and began to develop mobile phones and peripherals, take the route of the independent brand. In fact, the product is right, I even think the Virgo people should do products, and the kind of fastidious characteristics, the pursuit of perfect attitude exactly match. Then crashed a year to cast a lot of products, although there are one or two to make money, but the other several losses have been offset to make profits, more than 2 years down the funds are also nervous. It also leads to a vicious circle, slowly discovering that every month is losing money, and when you are working hard, still can not change the status quo, continue to product development input may make the cash flow more tense, this time to increase sales strength is no use, then clean up the inventory, cut down the expenditure of personnel is also inevitable road, to the final , has been completely unable to find the direction. If your career stops you from loving, you should stop and think about what the problem is. When I can't find the honor and achievement, I choose to give up and let myself be quiet in the future when I don't know where I am. These two unsuccessful startups took me 8 years, of course there are many details not written out, but I think the experience of success is meaningless, the experience of failure is valuable. Everyone's success has its contingency, so success must not be replicated, but failed experience can be used for reference. (to take this against a doctor "the idea that success can be replicated") IThe failure of the first time to start a business is entirely due to mental arrogance and arrogance, in a new industry, no resources to help, did not do a comprehensive investigation and analysis, only with their own feeling in advance, product development came out, met the brutal market only know to strengthen marketing promotion team, but in fact it is too late. So marketing and promotion, like money, must first in the product, the product is the horse, and marketing promotion is like fodder, a stop is the soldiers panic. The failure of the second venture has more of a component of luck, compared to the first lessons, coupled with my father, I have been a lot more mature, but the second failure is still in the product and marketing, in fact, the failure of any company is a marketing failure, if sales have income to maintain operations, Other deficiencies can be adjusted. Products on the failure, I also summed up a few points, the appearance must be done exquisite, function must do subtraction, do small and beautiful products than do all-inclusive product success probability will be greater. The first version of the product, the impact of the perfect experience of the function or module resolutely cut off, must be in the design phase of 100 points, such as production and then to the hands of consumers may be 60 points, barely pass. You are at the design stage of casual and will, then produce to consumers hand, must be a failed product. You should not dream of a better function in the second edition, in fact, most of the products in the first edition is already dead. Products like life, there will always be many opportunities, but from the beginning not perfect, you may not have the opportunity. The following is my summary of some of the points of view, of course, due to the knowledge level of the reasons, is likely to be incorrect, entrepreneurial most important is 3 points, money, people, products. And the money is in the first place. Now entrepreneurship, especially the mobile internet industry, are popular venture capital financing, but I also contact mobile gaming and application promotion for several years, but also a half foot into the mobile internet door. Plus recently in the smart hardware, there are contacts with a lot of investment institutions, but if you and I do not have a large company background and the experience of making a good product, I advise you to forget. I have at least a few big investment companies about to meet, if not the above experience estimated BP will not reply, let alone an appointment. You think, Luo so brilliant eloquence so good people, is also about 50 rounds to talk about the investment Ah, I think the crosstalk ability not old Luo good. Those who think that a single idea can get a lot of investment is Gillian, silly very naïve. Therefore, if you do not have enough start-up funds to do the planning (at least 1 years of wages + rent + product costs), I would advise not to venture out.