The user experience is outdated, sales sentiment is the King

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Starting last year, when people started talking about a pancake shop and a beef brisket, they began to give these businesses a term called "Internet thinking". To tell the truth, what is the Internet thinking, the problem is more esoteric, cool June thought for a long time, in addition to the wool out of the pig, also really find a better understanding. But what is not the internet thinking, ya cool June still can say clearly, at least selling pancakes and beef brisket are focused on decorating, this is not the Internet thinking. Can not say that because you posted on the Internet a few meager several micro-letter you on the Web, before we are accustomed to direct advertising, it is not still a name called small advertising thinking?

But the business case that started last year actually represents a kind of new commercial power, when buys the meat clip the steamed bun's beginning to talk about cock Silk's reverse attack, we also to him to turn a blind eye, obviously has the negative in the cool observation observation two words. What kind of business trend is this, and why will it be present at this point in time? This problem has been haunting ya-June, until last week, the IT industry's most well-known crosstalk actor Loro classmate released his hammer phone, cool June finally enlightened, understand what this thing is called, yes, is the old Luo said-"feelings."

Before that, all the people in the IT industry were Apple-based. People do not understand the real reason why Apple swept the world, and then came up with a word-the user experience. The reason why Apple is a cow is that it creates a truly unsurpassed user experience. So everyone said that the user experience, 360 is because of the user experience, Millet is the cow because of the user experience. These days if you don't say three times a day, you're embarrassed to say you're a mixed it circle. The user experience is indeed an important part of product design, and it is hard to succeed without a good user experience. But is there a good user experience that you are on the cow X, or even that the cow x product should only be for the user experience and the Cow fork it? Otherwise, why can't we explain, the same user experience to achieve the ultimate, why the millet mobile phone can only lower price strategy, and Apple can sell a lot of money? Even further, what is the user experience of early Apple products? 05 that will, in addition to the astounding gorgeous interface, can not use Office, on QQ, However, there are a lot of people who spend several thousand of saliva to buy, would rather install a windows to put him up. In fact, for a thing-"feelings."

Chowa The Lord is familiar with this, although he is not as poor as the old, but the words are still said the idea. For example, he told Sculley that you are going to change the world or to buy sugar water, and the president of the Hundred has been fooled over. He returned to the Apple, not first to study the product of the good experience, but with the user said Thinkdifffence, this is full of feelings ah, than the old sentence "I am serious", forcing lattice not know how many times higher. So everyone was Chowa the Lord to cheat, others sell is not the user experience. The legend of the return of the youth and the king of the comeback life is Apple's greatest wealth, but also Apple can make high-end products the biggest secret.

After this, Chowa is basically successors, the recent blaze of Iron Man prototype Elon Musk is finally inherited this one of the most martial arts, created a force to higher feelings, direct vision from the change of the world to the immigrant universe. In China, there is no such force, but Shizhing, there are a lot of cases, such as Mashi the Lord said that the world is not difficult to do business, the early years should be for him to save a lot of advertising fees. And lately, the people who are conquering their feelings are starting to grow. They found the feelings of marketing this sharp weapon, but do not want to open, foreign talk about what the user experience. They do not take the user experience as a matter of fact, otherwise 郝畅 why can not make pancakes to eat a little bit? Only old Luo classmate also calculate honest, in mention of user experience when Entrainment confessed their own weapon-"feelings".

See here you may think this is nothing new, in fact this kind of marketing way of ancient, but why until now, suddenly become a phenomenon? I think this is closely related to the rise of mobile internet and social networking. Micro-bo, micro-letter of the rise, so that our own words from the audience, and the form of attention, is a passive acceptance, and not like the initiative to send the same annoying. So, we can very casually talk about with the pancake eight pole can't hit the thing, this thing talk much, have feelings. So pancakes are no longer pancakes, you eat a pancake, you are thinking about life. So, with this sharp weapon, pancakes can not delicious, even life thinking, pancakes delicious this pure sensory level of the requirements to ignore. This is the so-called network marketing secret, not to sell products, first put your feelings out of the sun. Forced lattice up, the product naturally worry to buy.

So, in the micro-faith era how do we do marketing? Don't you know that? If you think I'm right, welcome to my public number--ya cool micro-watch (Id:yaqooview), there are good things, ya cool June will share with you.

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