The users in the northeast area have higher potential of market cultivation

Absrtact: China Internet Network Information Center CNNIC published "2013 China Online shopping market research Report", the report from the network shopping industry environment, development status, market penetration, user behavior research, market hot discussion and other dimensions of the interpretation of the 2013 China

China Internet Network Information Center CNNIC released the "2013 China Online shopping market research Report", the report from the network shopping industry environment, development status, market penetration, user behavior research, market hot discussion and other dimensions of the 2013 China Network shopping market development trend, put forward the development of suggestions.

In the 2013, the network shopping market has been developing steadily and rapidly, which shows great market potential. The performance is: On the one hand, the net buys the turnover in the social consumer goods retail total amount The proportion is more and more high; On the other hand, the net buys the user compared with the Netizen's penetration rate to be as high as 48.9%, the growth rate is 2.3%. Therefore, the electric business enterprise should seize the opportunity, enlarges to the network shopping market investment dynamics.

The users in the northeast area have higher potential of market cultivation

In terms of geographical distribution, the northeastern region has great market potential. The performance is: The user's age is more mature, the education level is high, usually is the enterprise/company staff or the self-employed/freelancer, has the strong purchase ability. However, the current user's browsing volume and order conversion rate is not high, and the customer unit price is higher. Therefore, the Northeast Region user has the good market cultivation potential, the positive marketing promotion activity can bring the high market rate of return.

The purchase order conversion rate is high and suitable for the key cultivation

From the perspective of age, the group has a good habit of online shopping, is the focus of electrical business enterprises to cultivate the object. The performance is: The browsing quantity of the shopping website is not high, but the order conversion rate is higher; the acceptance of the mobile phone shopping is the highest, through the mobile shopping channel to occupy the time of fragmentation can improve the number of site browsing. Therefore, the increase of the new generation of users can improve the strength of the reserve of the shopping web site, to grasp the opportunity of intergenerational replacement.

Social marketing plays an increasingly important role in online shopping

The research shows that social factors induce consumption motivation, and social purchase has developed into a consumption model of consumer online shopping. The promotion of social factors to online shopping has made social network purchase a new impetus for the growth of online shopping market. 2013 per capita half-yearly social network purchase cost of 1364 yuan, accounting for half the annual total cost of online shopping 42.1%. In the social shopping site, the use of micro-BO users accounted for the largest proportion, followed by a professional shopping guide website.

2013 China's e-commerce market trend of mature development stage, the growth rate from more than 50% stable to about 30%, the market development trend gradually from "price-driven" into "service-driven". With the popularity of smartphones and the improvement of the shopping experience, mobile internet shopping has become a fashion. At present, the internet shopping is still mainly PC-oriented; over a long period of time, mobile phone and PC shopping for each other, the future of the mobile phone on the PC shopping is gradually replaced the trend, but will not completely replace.