The value of the keyword determines your search marketing success or failure

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Before you wrote a "deep understanding of keywords and in-depth understanding of key words value", is the hope that the vast number of search marketing friends can understand the importance of keywords and a profound understanding of keywords, I realized that the importance of the key words to learn to judge the value of the key words, this very good understanding. Take Baidu and Taobao compared to Baidu search on every keyword can not be able to bring benefits to Baidu, and in the search box Taobao search keywords in theory 100% can bring benefits for Taobao, this is the value.

Even if it can bring value may be the value of each keyword is not the same, such as in Baidu I heard the most expensive keyword point is 500 ocean, and cheap may be a few cents. Why are there hundreds of times times even the thousand-fold gap? This is the value of the key words, some keywords can make money for you, and some keywords is only a waste of your money, if you do bidding. If you do SEO that will also waste your time and energy, then find that part of the valuable keywords for us to do the search marketing of the people is very important.

First of all, we have to logically judge the value of the keyword, that is, from the purchase process to determine, such as you now want to lose weight, may be first search engine to find weight loss products, so the search engine to give you a bunch of different weight loss products, you choose a super P57 weight loss medicine. After you find this product you may want to be on a reputable website or have a credit website, so you will search for the P57 website. So judging is the third keyword is the most valuable, closest to the user to buy. Actually is the super P57, again is the weight loss product.

This is the logical way to judge, this is the first step, we finish this step after the search for keywords. Then we will be specific to the use of data to explain which keywords can really bring us transformation. Logic is still our imagination, but the reality may be different, but the data is really persuasive. How to judge by data?

We first have to install a communication tool on the website, such as business, Baidu Shangchao and other communication tools, these communication tools will give us a record of very valuable data, one of the most valuable is that this keyword can bring inquiries, Generally as long as customers in the chat tool chat with us will show them by which keyword came to our site. Friends know that this is the most powerful evidence.

In addition, there are some auxiliary judgment data, such as this keyword came to our website stay time, browse the PV and bounce rate can also be used as auxiliary card.

The final trick is to set the conversion page, this is only a few sites have orders system can do, such as some diet pills, users can submit how many products he wants, as well as address, completion of this information will come to an order submitted page, and this page is the transformation page, We can completely monitor the page, it is natural to know the user is through which keyword to find us and buy our products.

The above three strokes is that I do SEO and bidding since commonly used is also the most useful three ways to judge the value of the keyword, if you are in the judgment of the value of the key words have different views or some new ways are also welcome to share with me, thank you. The content of the article originates from Zeng Xiangmin blog http://zengxiangmin.com/145.html here to welcome more exchanges with you.