The way of Internet pioneering in beauty industry

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In the traditional industry, women's money has always been good to earn, the beauty industry has been the investment entrepreneur envious sweet cakes. To beautiful said, Mushroom street, etc. as the representative of the beauty industry vertical electric business model has tasted the sweetness. But Beauty said, Mushroom Street model can be copied? For other beauty enterprises, is there any reference?

First, the beauty industry vertical electric business model for reference is not significant.

Why is it that the vertical electric quotient model of beauty industry is not significant? The main reason for this model is not replicable. Moreover, the current vertical industry market is also becoming saturated, has been beautiful said, Mushroom Street, these industry giants carved out the market. For consumers, already entrenched consumption habits and models have been difficult to change, to replace their position in the industry, even in the same areas of the share of the same, not to say that by the giants of all aspects of the crackdown, is the customer recognition and acceptance is also a very difficult thing. In fact, it is not difficult to understand that the Internet business is outstanding is an innovation and user experience, whose products more innovative spirit, more in line with the user experience, cultivate the user's consumption habits who will be able to achieve success. Blindly walk the way others have gone, the final outcome can only be a dismal ending.

Second, beauty Salon network merchants join the mixed pattern

Beauty industry Another entrepreneurial model is our common use of the Internet to achieve brand franchise chain operation. This road can be said to have been tried for a long time. At present in the beauty industry has also emerged a number of outstanding brands, such as Prittian, think 妍丽, is very good use of the Internet independent brand website operation, to achieve the network to find customers, in the telephone marketing line to deal with the model. The first problem that the network merchants face is the establishment of the brand image and the establishment of the investment system. And these for most enterprises is definitely not overnight can be perfect. Although now the beauty salon website investment industry looks like Ling Lang everywhere, but the real strength to support the franchisee is not a lot of brands. Well, the cycle of friends who start from scratch is certainly long, and the end result is not necessarily good.

Third, the use of Taobao and other Third-party platform of the retail industry

No doubt in Taobao cosmetics large category is the second only after women's class purposes, this also shows the use of Taobao such as the feasibility of online retail platform. The advantage of this type of entrepreneurial model is low entry threshold and less investment. But the golden age of Taobao business has passed, and now the water depth of Taobao is very, not always excellent operating team, no good product channels, want to be in the many Taobao sellers stand out from the more difficult. There is also a difficult point is the introduction of the day Cat Mall, further depress the initial entrepreneurial space and enthusiasm of entrepreneurs. Can be seen using Taobao to realize their entrepreneurial dream is also a need for courage.

Four, the traditional beauty enterprise test water Internet industry difficult road

Recently saw an article, introduced a case, that is, in a pioneering television program, mentioned a I am more concerned about the beauty industry site, this site was the original author is also more optimistic, is a typical traditional beauty business giant test water Internet industry model. In the program their leaders themselves also admit that they actually operate different Web sites, the original investment in the development of a website is purely amateurs nature, because the lack of relevant operational experience and find a suitable profit model, although the whole idea is very good, but in the end is also a nothing. Now this site has not been opened, that is to say, the entrepreneurial project is also a failure. In fact, the traditional enterprise test water Internet industry, the biggest problem is not capital, but completely forget their advantages and achievements in the traditional channels, rooted in the Internet industry, bold innovation, the introduction of Internet talent, bold decentralization, the realization of enterprise two times. But this for the development of a stage of beauty enterprises, this decision is difficult to give, as the saying goes, the ship turned hard, once from the traditional channel to the Internet, a new field of change, for the traditional is a great risk. But in the Yeh stage enterprise, especially the enterprise high-level, is difficult to have this kind of innovation to change the determination and the courage. This shows that the beauty industry Internet entrepreneurship is not what people expect so easy, there are quite a long way to go.

The author of this article: Prittian operation to Lele original address http://www.hlpretty.net/html/2301.html