The website survives the magic weapon to have the brand consciousness

Absrtact: As we all know, search engine display results, the length of the page title is limited, basically in the length of 25-30 Chinese characters, if too long, it is also unable to display. And the title of the importance of ranking is also widely known, thought

As we all know, search engine display results, the length of the page title is limited, basically in the length of 25-30 Chinese characters, if too long, it is also unable to display. and title for the importance of ranking is also widely known, so in order to save this very limited "resource space", often see some websites, in the title filled with a variety of more popular keyword combinations, hate can not in more than 20 words in the industry all the hot search word sweep. However, alone can not find the site's own name.

Give your site a name that matches the domain name, although it seems to waste a little precious title "Resources", but for those who want to run for a long time, hope to be able to long-term profitability of the site, carefully measured, is absolutely appropriate, the benefits of the title is not a few words can be compared.

First of all, with a unique name, it means that your site has its own brand, is no longer submerged in a large number of sites can not find. Of course, a good site is a good user experience, done, users will like your site, and then remember your site. Imagine, when a user wants to search your site in Baidu, but only remember that your site title is a big string of keywords, there is no special place, that would be what kind of embarrassment? And with the name of the site, users are easier to remember you. Of course, users in Baidu search your site become a habit, your site is considered to have its own brand. Such site, Baidu will not pay attention to it?

Secondly, yesterday, "the introduction of Baidu SiteLink to personal webmaster pointed out the direction of the" article, the analysis of the website with Baidu SiteLink Some relatively low, relatively easy to achieve data. In fact, there is no mention, that is the website brand. The author looked at a large number of own SiteLink website, found that they have a unique name of the site, in other words, in the eyes of Baidu, these sites have their own brand, and not the kind thrown into the site heap can not find. Or it can be said that the site has a unique name, is in Baidu to obtain sitelink necessary conditions. Because the author also looked, there are some quite old website, content is also good, traffic is also very large, but because there is no unique name, and did not get sitelink in Baidu. On the contrary, the sitelink of the station with the name is a little bit more than the one in the peer. You say, Baidu in the end seriously do not attach importance to this point?

So, no matter from the user experience point of view, or from the perspective of Baidu, to your site a correct name, set up a website brand awareness, is a very necessary thing. Don't skimp on the space in the title, that part out, give the website a proper name, which is much better than any popular keyword combination.