The winter will be, video marketing is a good time

After 11, when the media asked me about the "http://www.aliyun.com/zixun/aggregation/37831.html" > Economic crisis, I put forward the Youku "Winter theory"-good body, thick clothes, regular exercise, At that time, some people questioned whether I was too optimistic, and just returned from the advertising section, I am more certain, now is the best time for video marketing.

The cold winter of capital has led advertisers to consider a big increase in the budget for the coming year, which gives more opportunities to new media, such as video marketing. There are already a number of well-known brands that require a large share to be placed on the Internet and new media when advertising is launched. For example, there is a very well-known it brand, they decide each year when the advertising campaign to specify that there are 30% on the Internet, and actively try video new media, this and many of the brand's share of the focus on television advertising has changed a lot.

I think this is the best time for video marketing, which can be seen from the complementary aspects of current video and traditional television. Take Youku For example, since the start of the Youku in June this year, we have a strategic alliance with more than 250 brand partners, at the same time with 55 of the first line and provincial television became partners, not only these television stations in Youku's video website, Youku content, Brand also in the television has been extended, It can be said that video and television to spread the platform, I can cite an example, China Mobile M-zone Mobile Street Dance Competition selected Youku and CCTV5 at the same time as a promotional platform, television and network video combined to achieve a comprehensive video coverage, full coverage of the best results of the target users.

With the advent of winter, many advertisers are considering how to spend the winter, on the one hand they consider compressing the budget, but at the same time ensuring the spread of the brand, video marketing is the best choice, if from traditional marketing, such as from television marketing to reduce a portion of the budget into video marketing, because network video is the most similar to television media, So the complementary situation emerges. And when it comes to the effect, there has been such a comparison, in the TV station is tens even up to billions of ads, in the video site is millions advertising, with one-tenth of the money on the video platform, about to get TV nearly one-third or even half of the effect, it is very cost-effective.

On the other hand, for advertisers today, their demand for media platforms will be more critical and rigorous, ensuring that every penny spent is valuable and in pursuit of a higher price/performance ratio. They will require the media platform to have the highest volume of traffic, the largest user coverage, the best user experience and the safest delivery environment to ensure their focused advantage of the launch strategy. Especially for the Internet industry and even the video industry, the market share of the first second of the site may have such an opportunity, or that sentence, winter attacks, with good body, thick clothes and often exercise enterprises to win the future. This, the advantage of Youku is obvious, the foreground is bright.