The writing skills of website Weibo and network marketing

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Weibo, in China, the rise of the speed is not a ray of the ear, when a person does not know what micro-bo is something, waking up the next day, Weibo has become the most popular keywords on the network. There are also a lot of people see this business opportunities, with micro-bleomycin advertising, have achieved very good results.

But many people who use microblogs to do online marketing may face the same problems:

1. The official microblogging and personal microblogging how the content, views, interaction, information dissemination and other aspects of the difference, rather than the personal micro-blog into the company's product promotion platform, and the company micro-blog into a personal emotional vent.

2. The difference between computer reading and mobile reading is not considered at the same time.

3. Or each words, or always feel that 140 words is not enough.

4. Weibo content does not hold its own products or corporate culture, products or other extensions related to the company.

5. The official microblogging service does not match the background status or has no connection with the third party.

6. How to express ideas in areas that are unfamiliar to you.

Here, I will share with you the experience I have collected online. The General micro-blog is divided into: personal micro-blog, marketing microblogging, corporate micro-blog (official micro-blog) several categories. I personally think that the use of micro-Bo and their like-minded group of people to communicate, you can fully play the value of Weibo, can break the boundaries of time and space, to achieve a collision of thinking, you can also know the latest information about their own engaged in the first time. This is similar to choosing a forum that is relevant to your industry from online advertising.

My understanding of marketing Weibo is that marketers write to communicate with friends who are involved in their own industries, and that Yan is not a microblog that disseminates information to the outside sector. One example: If a person opens an online shop, the letter of the digital products, and in his current microblog, it should be to the age of 15-30 years or the number of people who are interested in the network, like the choice of digital theme-oriented network forum to do online ads almost.

Below I say the marketing Weibo's creation writing skill, has the following several points, welcome everybody to revise the supplement:

1. The opening of micro-blog, we should pay attention to find out with their engaged in the company's Web site to open their own micro-blog, limited to their own micro-blog talk about the field, can be appropriate to set a wide range, if necessary, can also be appropriate extension of the scope. But the main core must be related to the product you are selling or the industry you are engaged in, because it is possible that your Weibo fans are coming to you in this field, too easily to get people lost. After the limit as little as possible with their own limited areas of the relationship is not small content, do not put their own emotions into the, even more do not brush the screen, this will make people feel annoyed.

2. To actively focus on the industry more well-known bloggers, because only mutual attention, will have the opportunity to exchange, to get more information, wipe out "the spark of thought" to make themselves more progress.

3. Each of their own microblogging is best to be able to explain a single point of view, if there is no very special situation, do not pass more than two micro-bleomycin to explain their own problems. Micro-Blog text to be as concise as possible, with fewer long sentences, turning words and remote words, the content should not be ambiguous. In the forwarding of other people's views and their own point of view there is a clear distinction, so that readers can distinguish.

4. In Weibo, you can use graphics and related links, related videos, related audio and micro-disk, etc. as a supplement, but it should be noted that even if the reader does not point to open the link, it does not affect the integrity of the entire micro-blog, so that the reader can be based on other content to include a certain extent of the content.

5. To make full use of the topic of Weibo, microblogging group and other classification functions, focus on related topics, to integrate themselves into the crowd, may also be through the microblogging search related bloggers or blog content to understand the latest topic of the day.

6. To take the initiative to join the professional circle of discussion, reply to the theme of the circle Blogger, it is best to express their views and views. Considering the convenience of reply and forwarding, the number of words to reply is best within 50 words.

7. In order to pay attention to their own micro-blog, found that the wrong point of view, reference errors and typos, and so on, in the first time through comments and forwarding, amendment. It is best not to delete posts previously discussed by netizens.

8. Pay attention to Weibo comments and responses, if the views are valuable, it is best to give a response. Xu fruit only abusive, vulgar content, you can ignore. Do not for a moment of comfort and scold, this can be the other party "stalker" waste of time. Unless it is particularly bad, only for personal attacks of micro-blog, you can pull black, it is best not to pull black, Dora a person, it is less a communication of the image.

9. There are other microblogging owners to ask you about their own production or industry professional problems, do not have to respond immediately, can be postponed for a short period of time. Note the circumstances and wording of the question before replying. In the micro-blog limited number of words, to say their own views, if not clear can be directly indicated, if it is not easy to answer, you can not answer, do not use ambiguous answers and confusion answer.

10. Do marketing microblogging to have a common heart, to select the group, select the circle of communication, do not too much to investigate the number of forwarding and comments, an effective response than many times the forwarding value is much greater.

Well, said so much hope that users in the future when using Micro Bo Help, as long as the persistence of every day to do a good job, one day, will receive their own results. I also hope that you have more than I put forward my point of view.

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