Third party credit rating for first time

Yesterday, reporters from the Ministry of Commerce directly under the China International Electronic Commerce Center confirmed that a group buying industry launched the integrity certification and rating standards are expected to be announced to the community at the end of the month, this is China's first official target group to give the third party credit evaluation.　　Identity strength Credit Level three certification according to the relevant statistics, half a year in China group buying site has increased from single-digit to more than thousands, and with the development of the industry, a variety of consumer complaints have come, for the group purchase site complaints have reached 5, 80% netizens to buy the site questioned. "The Integrity qualification certification and the promulgation of the rating standard marks the Chinese group buying industry into the ' permit to check ' the era," China International Electronic Commerce Center, China's business credit platform, the head of the general Zhang Ge said that the certification mainly includes three aspects, the first is the mission to purchase Web site Operators Business registration,　　The authenticity of its existence is approved, secondly, it should examine its performance capability, that is, the company's strength evaluation, and the third is the business credit record, including transaction records, transaction size, customer service capability and other indicators. Issued "Group letter" integrity certification to participate in the standard set to excellent Life Network CEO An Chenghai Introduction, China International Electronic Commerce Center and to excellent group Purchase Life network launched a "group of communication" service products, the product as a certificate of integrity certification will be "issued" to be identified as a legitimate business site. In addition, the site will be based on the comprehensive strength of the evaluation, to give 1 to 10 (the highest level of 10 grades) unequal credit rating, and in China's business credit platform for the publication of a column to the community. "' Group letter" is the group purchase site certification, credit rating and the characteristics of the comprehensive evaluation, we examine the strength of the content, including the number of times, sales amount, sales volume, visits and so on, but also plans to consider the amount of complaints on the site into consideration standards. "Conducive to enhancing the competitiveness of the site An Chenghai said:" Now many large group buying sites have put forward the concept of ' trust group ', the site would rather bear more transaction risk in the consumer to establish a good faith image. Then the standard of credit evaluation will give these sites a strong endorsement. In addition, some Hong Kong-listed companies, women's magazines or quality print media have been developing group buying website business, their credit and merchandise are very good, but because the business has just begun and lack of competitiveness. Then credit ratings will allow more consumers to trust these sites, giving them a relatively equal opportunity with big group buying sites. ”