Thoughts on planning the "Help Center" of website Planning

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Let help be everywhere.

Do you want to help follow the user or the user to find Help Center?

Obviously, it is best to help follow the user go, where users go, for users to dispel doubts about the work to do there.

Users may be on which page there is doubt, this time, simple and clear to dispel doubts is the greatest help to users.

It is better to change the idea of building a help center to go to the user to help, go to the user, do not build a huge user help center, so that users encounter problems when the road to find a small problem to solve. As the help center builds up, the more problems, the harder it is to find a small problem, and when the Help Center becomes a tall temple, it has started to break out of the user. to the masses!

The user registers midway, the recharge Midway, orders the Midway, may encounter such a confusion, you do not let users to help Center to solve the puzzle, the user ran to help center, find a long time to find, and then come back, recharge orders have been aging, the user stamped, bye, you lost is not an order, is not a user, but a group of users.

Taobao choice I want to sell, look at this page, we analyze:

First, the most striking place is to let users choose two ways to publish the product.

Price and auction.

This time, the user may have doubts, what is the price, what is the auction? The best help, then, is certainly not the ready-made answers in the Help center, nor the user searching for "What is the price", and the simplest and most efficient help is to add a note to the button such as "Price". And this sentence should be very concise and easy to understand.

So the next question, how to sell it?

Look below "How to start selling Baby"

Among them, simple three steps concise and clear, and directly can click the link to enter, these, all fully embodies the "in the most simple and efficient way to fully meet the needs of users." ”

Next look at ebay.

The last time I said ebay is very good at burning money.

I just googled the ebay, look at this picture:

It's strange why ebay also promote the "ebay" this keyword, is not responsible for the operation of the word if the promotion is just wasting money? and the promotion of this site with uppercase, the following natural rankings with lowercase, so that users have a sense of panic, "which is the real ebay, it is a counterfeit." ”

To save a little more money for the dying ebay, I ordered the following and then entered the ebay site.

Click "Sell Something", hehe, this sells the thing three words also worth scrutiny, if the user sells is not "The thing", that this button is what thing, hehe.

For example, a user to provide construction station services, then this is the thing? Oh, sorry, this is not a curse.

After entering, directly is such a page.

I feel a little angry now, I do not think it is necessary to waste more time, the problem is too much, and Taobao a ratio, stand up to see.

The website is the creative industry.

To do a website is a contest of intelligence, not a contest of money, and money is only a tool used by intelligence.

Go drink some water and talk later.

Author: Street dancer-Hip-Hop-hiphop-China's largest dancer exchange platform Source: http://www.jiewuzhe.com