Three aspects of careful pulse to make the site revision without leaving a dead end

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Almost most sites, each years will be a facelift, with a view to the new construction of the site to make a more consistent with the requirements. But why should it be revised? Many people's answer may be that the aesthetic view changes with the times, which is why most companies or webmasters rebuild the site. Of course, there are a lot of companies are revised site because the original site, the function can not meet the existing needs. Can we understand from a professional point of view, why should the existing site for revision? Page art design is outdated, from the user experience point of view, understandable, since do the site, its main purpose is to give users to see. However, the user experience is not limited to the exquisite page design, but also includes the content perfect and easy to use the column layout. Web site revision should not only be limited to the user experience, but also need to take into account the search engine and more long-term network marketing work. Shanghai website Construction Company Pilotage Technology thinks, the website revision should at least from the user experience, the search engine, the network marketing three aspects careful consideration.

A, website revision should be oriented to search engine

The reason why the search engine first proposed, because its penetration rate has exceeded 90%, has become the user into the internet door. A website enterprise, can not use the search engine to exploit the market, in the network marketing big line of today, is undoubtedly failed. Search engine-oriented web site construction, first of all, should have a good IDC basic conditions, such as stable and fast Web site host; second, the site code to write a reasonable, convenient search engines to search, and according to search engine requirements, the definition of meta tags; Finally, it is important to emphasize that Content value is the fundamental to enhance the weight of the site. Perhaps some companies do not expect to search the site through a popular keyword, but, at least through the company's name, their official website should appear before the search results.

It is important to mention that the search engine is not a technologically advanced job, but it is not for anyone. Web site construction for the search engine, you need to comb the existing site, to find out the crux of the problem, and then may be targeted with less effort. Now engaged in Web site optimization and optimization of the diagnosis of a lot of teams, of which A5 official SEO team (http://seo.admin5.com) is a dedicated website optimization Services professional team. A5 Optimization Group is a webmaster network team, has many years of website optimization and site marketing experience, perfect site optimization technology team, has launched SEO training services, SEO ranking services such as SEO professional services. At present, the A5 optimization team provides SEO diagnostic optimization services to individual and corporate websites. According to the author, the A5 optimization team should be a second-best, so flattering word in all the teams that provide optimized diagnostics, which have been mentioned more than once in other texts.

Second, the website revision should take care of the user experience

In fact, most companies or individual revision of the site, to a large extent, is not satisfied with the original page design. Or, the original design has not been very good to adapt to the present people's aesthetic appeal, the page art experience is the user experience, one of the direct criterion. Just the user experience not only stays in the page design, as the search engine, good user experience as well as in many aspects. For example, good structure design and column settings, users can quickly find the information they need, how the site loading speed, the content provided is valuable and so on. For enterprises, the purpose of website construction is more to display promotional products, enhance brand image, generally not involved too much too onerous complex information. So take care of the user experience of the website design, concise atmosphere is the United States, can let users quickly find the information they need, but also leave a good impression of the site is a successful website.

Between search marketing and user experience, both neglected. However, the fact is that many companies often neglected one. or for the exquisite page design, dazzle the performance effect, a large application of flash, JS special effects, resulting in the search engine content is not smooth, not to mention the ideal ranking, or to search engine rankings, the entire site with little or no special effects, although the ranking is ideal, but the page design art missing, Even if a user finds a site through a search engine, it will eventually give up because of feelings of discomfort. Therefore, the site before the production, must be on the existing Web site for scientific analysis, clear ideas to avoid unreasonable place, with a view to new sites in search marketing and user experience not to lose competitors.

Third, the website revision should serve the network marketing

What is the purpose of the website? Many people replied that because other companies have websites, so we should also do a website. This is a relatively simple answer, but the site can not be built to make a site to simply stop there. So why do you want to do the site? One is to enhance the brand image, because like promotional pictures, the site is an effective way to promote the Internet era, the second is effective auxiliary sales, which search engine marketing is an effective auxiliary form. Whether it is to promote the brand image, or to carry out search engine marketing, its fundamental goal is the website marketing, but network marketing is not limited to this. Therefore, the website revision should obey the service in the network marketing, from the marketing angle starts the user experience and the search engine experience both neglected one.

Search engine marketing is certainly the most direct and effective way of online marketing, but there are many forms of network marketing. For example, the use of the most EDM marketing, sent to the message is just a clue, let users follow the mail prompts to visit the site is the goal. Similarly, microblogging marketing, the most marketing is to promote the site, rather than place product content. Therefore, Web site construction must obey the service of network marketing, different channels of user groups have different preferences and perspective, web design and rich content should adapt to demand. After all, a website has only one style, professional website construction company Pilotage Technology (http://www.joyweb.net.cn), can be based on different marketing forms to produce special pages, which is to solve different audiences different browsing needs of the effective solution.