Three elements of micro-Bo drainage: Forwarding and topics and comments

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Although the micro-letter in recent days a little bit of the spotlight on Weibo, but Weibo, as a relatively old instant Community interactive tool, has received wide attention, especially as Sina Weibo has launched its IPO tour under the plan of Alibaba, which is enough to show that Weibo still has a good future in social activities. According to the authoritative survey, many microblogging users have the habit of refreshing the microblog every day, because the topic and interaction on Weibo have made many people unable to do it themselves, in this context, the introduction of micro-blog marketing, or micro-bo drainage will become possible. In addition to its social function, especially on the mobile internet, Alibaba has been able to spend a lot of money on Sina Weibo, in order to drain its own cat website.

For the electrical business site through the micro-Bo drainage is relatively simple, as long as the release of a number of micro-blog to buy a certain product experience, often be able to gain the attention of fans, and realize drainage, small volunteers sales of collagen, is the use of small Zhi's inverse growth to marketing, it is said that this collagen for small Chi's company brought a wealth of money, From this point, it is also sufficient to explain the micro-bo in the electric power of the drainage and even the effect of sales. So how to realize the drainage of the ordinary website? That is to pay attention to the following three elements.

The first is the large forwarding, in the marketing site or when selling products, the role of large forwarding is very obvious, large is like their big V account, to know that some time ago some big V because of forwarding some bad news and encounter water meter door, it shows the power of large forwarding, because large forwarding can give fans release two important signals, That is the forwarding content has a certain meaning, for the vast number of fans, is readable. Another important point is that the large number of forwarded content is generally very interested in the topic of the majority of fans, of course, in order to improve the effect of micro-bo drainage, in these topics naturally to carry out appropriate soft publicity and advertising, so as to achieve the purpose of marketing, and large forwarding, the trumpet will also be and drive other fan account forwarding, so as to attract more users attention.

The second is to build the topic, the topic is the core of micro-bo drainage, but also the carrier of micro-bo drainage. Certainly now constructs the topic must evade some rumors, must know now to the rumor is the propaganda is gives the stern blow, if improper carries on the rumor propaganda is very easy to bring oneself to harm. If you want to drain the site, that is to build and site-related topics, such as your operation is the type of talent site, then the topic of recruitment and job search natural essential, recruitment trends, brand corporate treatment and other topics will constitute a strong fan attention, and more detailed information can refer to a certain talent site, through this way , will naturally bring good traffic to the site.

Third, to pay attention to interaction, the initiative to post comments, for the site needs of accurate users can use manual response to interact with others, although this will reduce the efficiency of marketing, but this precision marketing methods through the accumulation of time will often be more easily for the site to bring loyal users, These loyal users are also the core group that builds the profit of the future website. Of course, in addition to this kind of accurate user's manual reply interactive Way, can also through the hot matter comment way to form the discussion atmosphere, this is one kind of active microblog group's important way, is also enhances the micro-blogging cohesive force important way.

The core three elements of micro-bo drainage are the so-called forwarding and construction topics as well as comments, in addition to the mutual powder and the purchase of fans and build fans of the work, but these jobs relatively simple, and often through the purchase method can be achieved, and three core elements in the drainage of more critical, Only flexible use can maximize for the site to get more high-quality users! This article by www.120job.cn China Medical Talent Net First A5, reprint please indicate the link source, thank the cooperation!