Three factors of improving conversion rate in search engine marketing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Scheduled earthquake on September 7 to participate in the Beijing Search Engine Marketing Conference, and a brief speech on how to translate the visit into a transaction, because the meeting time is compact, unable to interact with the audience, fortunately, as the moderator CCW network in the total finally let three speakers in a minute to improve the conversion rate of three important factors, Sure enough, the question and the summary

The three elements proposed in the summary are as follows: I. website exposure, two. Marketing move line three. A brief account of these three elements

I. Website exposure: On the use of search engine marketing to increase the exposure of the site, whether it is a natural ranking of the site optimization or bidding rankings have their advantages, the enterprise site to master the difference between the two, for the keyword mining, bidding advertising management, Excellent station optimization techniques and so on will affect the site after exposure to whether the target customers or potential customers effective browsing volume

Two. Marketing move line: Customers through the site exposure to promote the door, not necessarily will produce the purchase behavior, in the beginning of the website to consider the Web site marketing move line planning can be easily accessible, obviously attractive guide consumers, let consumers enter the site can trade, not trading consumers are willing to leave personal information, Consumers who do not leave information remember that the next time you come back is the direction of the Web marketing line planning

Three. Marketing strategy: The setting of marketing strategy will affect the use of site exposure and marketing line planning, for example, an enterprise to enter the Internet in the end is to make btoc or to make BtoB, the choice of keywords is different, the site moved to show the focus of the project is also different, many corporate websites always want to eat two fish, Often instead of eating are difficult to swallow, the problem is often business owners themselves on the network marketing misunderstanding, made an inappropriate marketing strategy, fixed earthquake has always been stressed that business owners or senior executives must spend a little time to learn and understand the Internet, so set out the marketing strategy, Effective and correct implementation after improving the real benefits of the website will be able to see the obvious effect

    The current Internet environment, technology is very advanced, but the business is relatively backward, in search engine marketing can also see such a phenomenon, such as Web site optimization techniques and tools, traffic analysis and other technology is breathtaking, and marketing is hoping to be in more meetings or training, To bring talent and knowledge out, I believe that more enterprises to the Internet investment more confidence, so that the Internet-related industries have more positive development. (Editor: ADMIN02)