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Stationmaster all know, Baidu recent algorithm changes very frequently, for this kind of algorithm upgrades update, we seem to never be calm. Today's keyword ranking on the first page, but not tomorrow. So what effective measures should we take to make our website keyword rankings more stable? This is my personal experience to share how to improve the site keyword ranking of the three major skills.
Tips One keyword selection
How to choose the right keywords is very important to improve the ranking of the website. Webmasters are more likely to make the mistake of choosing hot keywords as the site's main keywords and keyword piling.
For the selection of hot words as the main keyword phenomenon: For a few weight of the site, to choose some popular keywords and fantasy day to put him in the first place. I would like to say that you can exceed the weight of the portal and resources. Someone else's keyword optimization to the home page is the result of team efforts, to our own separate power to surpass others is not possible. So why don't we choose some words that are relatively unpopular? Perhaps some people will ask, how to choose some partial unpopular words, here I recommend Panda Webmaster Assistant This tool, it can batch mining long tail keyword, and support index display. Dig to the relevant words to layout to their site, I believe you will achieve unexpected gains. It may be a little vague here, let me give you an example. For example, SEO, this word to do the home page will be very difficult, that is to say, you can not get the basic IP, so join me with his long tail word as the main keyword to do the first page, and to do some of his long tail word as divergence, the effect is very obvious.
For keyword piling phenomenon: keyword piling phenomenon is very common, a lot of people's website a title almost in the browser can not be displayed intact. This will only have negative effects, and my advice here is to take three words and put them in the title. Can be appropriately added to a brand word. such as "xxx-xxx-xxx-brand words". In this form, keyword ordering is also very fastidious. Generally speaking, the more important the word, the more the former. If you do this right, you'll see a surprise in half a month. PS: I have done so, the basic can be said to be a change in the keyword, the ranking immediately effective.
Tips two Creating a user experience
The original intention of the search engine is to meet the needs of high quality site in front of the general search engine will have relevant indicators to judge. Common: Search results and site bounce rate
Hits for search results: In the search results, each page 10 results list, the more clicks show the more users like, than here to replace the attention, I think will be more appropriate. Search engines will judge that. One of the great attractions of this title is the most important. I will not elaborate on how to write an attractive title, so that you can play with your imagination. Now a lot of people will take the use of the way to brush click, I am not recommended here, do not think that their means very clever, but also better than Baidu's algorithmic engineers.
For the site bounce rate: The site jumped out rate is the number of users to go to the site and the total number of times to enter the site ratio, it is a measure of a site user experience an important indicator. Reduce the site bounce rate is generally the three points, to enhance the speed of the site's access, concern browser compatibility, site navigation plus search, related to strong content; general statistical tools such as CNZZ or Baidu statistics will have data show, here you can see.
Tips three high quality external links support
The role of the chain I will not say more, I would like to suggest that we use soft text to promote and find high-quality links to the way the link. Here I want to say is mass and black chain is mined area hope that the majority of webmaster friends do not enter. Only natural links will be accepted by search engines. Like the following figure in the form of a group of top stickers is a harmful and no benefit, I hope we do not do.
All the above is personal experience, have been hands-on practice, hope to help everyone, not necessarily bad, I hope to forgive.
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