Three kinds of "abandoning" of network marketing promotion

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I can often hear some network marketing companies to introduce business to customers will focus on their "network promotion", means to provide customers with a variety of online marketing methods, search engine marketing, database marketing, Word-of-mouth marketing, viral marketing, e-mail marketing, social media marketing, event marketing, blog promotion, Forum promotion, SNS promotion, QQ group promotion, mail promotion, question and answer system promotion and so on. I think, no matter to the network Marketing promotion company or to the enterprise (especially small and medium-sized enterprises), must know to discard, because your resources are limited! Please focus, focus, focus, subdivide, subdivide, subdivide, and discard the redundant network marketing methods! Unless you are Nike, you are BMW and are simply branding.

Traditional marketing era since the evolution of the network marketing era, marketing promotion of the platform to expand the size of the geometric scale, so that people dizzying, but also let people unprepared, it seems that each network platform is their own big place, on the stage and feel that do not know how to display. Look at the past, can carry out network marketing promotion platform is too much, the major portal Sina NetEase Sohu, the major SNS platform net Renren, the major Super forum Tianya Mop West Shrine, classified site 58 with the city Bai, trading platform Alibaba Taobao, and so on, each site on the words, firepower is destined to be dispersed, It is important to concentrate on the strength of the force to attack its key. Read an article about a farmer named Ma Jianseng successful Business report, farmers do not greedy, he summed up the reason for success is two words-"abandon." Abandon many temptations, and discard high profits and high returns. If the enterprise strategic requirements must occupy most of the network marketing platform, proposed to consider phased to implement, concentrated strength, the so-called "I am a special, the enemy is divided into 10, is to 10 to attack its one also." Before launching the network marketing to plan well, must consider to discard a few points.

First, the network promotion goal abandons

Identify the promotion goals first. To determine the network promotion of the target crowd is undoubtedly the most important, no one than the enterprise itself the most clear of their potential customer type. Those who are not connected with the main network promotion goal, all abandon, resolute abandon. For example, selling cosmetics, marketing promotion goals are women, mainly young women, as to say that some Mr. Good will buy cosmetics to their favorite woman, which belongs to the long tail consumption, the proposal is not considered. Lock the main promotion goals, do not easily change, or it will directly affect the next network marketing promotion links.

Why do you want to give up the extra promotional goals? Because focusing on a particular target segment can make you the most favored product in the niche market, thus achieving differentiation.

Second, the network promotion platform to discard

To determine a good promotion objectives, we must consider the use of promotion platform, if your business is a life service enterprises, the choice of 58 with the city, eight ring network, the public comment on the network, net, People's Network, Life Network and other similar types of Web sites. But that's not enough. Also need to refine, should be based on the characteristics of enterprises, and then industry division, find the most consistent with your own enterprise characteristics of the network promotion platform, especially the initial stage of promotion, businesses and products also lack a certain brand reputation, decisively abandoned Taobao, 58 with the city network some of the Super large Web site, Select local targeted sites for promotion, will be in a short period of time to gather high-end popularity and build brand image. For example, Hainan Chengmai bridgehead rich in selenium, select the "Word-of-mouth" channel to promote the South China Sea Network, Hainan Chengmai at the head of the South China Sea-rich sweet potato selection Network marketing platform, the analysis of several reasons, one is the sweet potato is hainan characteristics of agricultural products, Nanhai Network is the Hainan Daily News website, the news authoritative extremely high, "Word-of-mouth" Channel channel is just on line, the South China Sea network itself is in urgent need of good business products to drive the promotion of the channel, the combination of the advantages, the effect is very good, a short period of less than two weeks have sold 800 boxes.

Third, network promotion means to abandon

On the tournament, the next thing to consider is the choice of weapons. For example, the merchant chose Tencent, it is necessary to consider the main choice is QQ, or space, or micro-letter, or Pat, or Tencent Weibo? Although these items are related, but be sure to determine which is your main weapon, should not be held at the same time with 18-like weapons, waving up the effort not to say, get bad will also accidentally hurt itself. Network Marketing Promotion has one of the biggest characteristics is the strong interaction, if the release of marketing information are dead stickers, sent out to be done, do not consult, do not reply, netizens will think you this is a spam, if there is a crisis in public relations, handling is not good, the wider the negative impact of the release scope may be greater.

Here I would like to cite an example, Hainan Li Huage, a local youth in Hainan, their own business to sell clean and cool, only a network of promotional means, is micro-bo. His personal fans 29278,@ 15606. So far, sales have been impressive and have attracted the attention and encouragement of the Du Zijian and local media. No other, is to abandon the focus, the micro-blog users are focused on the "clean up cool" This keyword, you can imagine, because Li Huage is a personal entrepreneurship, time and energy financial constraints, if he began to adopt a full network promotion, it is estimated that micro-bo marketing will not go to the present.

Network Marketing promotion and enterprise line marketing, like, must learn to give up, learn to "do something for nothing." On the Internet to promote the time must rely on the original strategy and objectives, to select the actual situation of the enterprise and product characteristics of the network marketing model, decisively discard those who although it looks "cool" but is a departure from the enterprise value orientation of the promotion model.

Consulting qq:641522628 Hainan Network Marketing article author: Wu Xiaozong blog Address www.wuxiaosong.com Sina Weibo Http://weibo.com/asongzi