Tick-tock taxi subsidy reduced to 5 yuan taxi software burn money competition cooling

Today, Tencent investment by the tick-tock taxi to end the micro-letter payment is 10 yuan discount activities, another source said, backed by Ali funds to support the quick taxi back to the current activities are expected to be closed soon. This indicates that the domestic taxi software increasingly burning money competition is gradually cooling, however, whether the drop or fast, the game after the end of the business model and expansion of the plan is not yet clear. Back to the countdown, tick-tock. The relevant person in charge of the marketing department yesterday told Beijing Commercial newspaper reporter, after the return of 10 yuan to the driver and passengers, the subsidy policy is adjusted to the micro-letter payment of 5 yuan, that is, the passengers through the tick-tock mobile phone software called taxi, and using micro-letter payment to complete the transaction with the driver, Passengers can reduce the cost of a taxi 5 yuan, while the driver can receive 5 Yuan reward. In fact, this is equivalent to the original 10 yuan subsidy reduced to 5 yuan in half. The subsidy has been slashed, perhaps because the cash subsidy policy that has been implemented has shown some effect. Tencent recently released the report card, since January 10 tick-tock taxi application to pay the letter, as of February 7 nearly 30 days, through the micro-letter to pay a taxi order total has exceeded 5 million, on average, more than 160,000 orders per day. Note that tick-tock taxi national daily orders 700,000, of which micro-letter payment orders more than 480,000, close to the total number of 70% orders. In Beijing alone, the daily average user is paid to complete about 120,000 singles car business with micro letter. At the same time, Beijing business newspaper reporter called to consult a quick taxi, the responsible person is not yet have specific data disclosure, but nearly one months of user volume and daily turnover is relatively considerable. It is understood that quick taxi return activity has not determined the time node, but some provinces and cities taxi drivers reflect, some areas of Alipay return activities have been suspended. User loyalty has not yet been realized it is understood that the quick taxi and tick-tock taxi and its behind the king of Alibaba and Tencent's burning money competition in the second half of last year has been burning more and more prosperous, both sides invested in billions of dollars in the calculation of cash subsidies from the earlier looting drivers spread to rob passengers, so that the domestic taxi software market is unusually hot. Industry insiders pointed out that although the cash stimulus in a short period of time to attract users, but it requires a huge flow of funds to support, but only expedient, difficult to long. Relying on high subsidies to rob the size of the user base does not mean that the market situation is really open. During the spring festival, Beijing newspaper reporter personally experienced the tick-tock taxi and quick Taxi two software, in the interview with a number of taxi drivers learned that many drivers are directed at the cash subsidy and fare increase function only install the use of software, once the subsidy is reduced or even canceled, the market heat will inevitably fall. As a driver surnamed Zhang bluntly: if there is no subsidy or tips to make money, the driver will not use the software is so high, and mobile phone payments are often subject to communication networks, cell phone signals and other factors, compared to cash payments complex and cumbersome. In addition, many passenger users also hold a similar view, saying that the first reason for their installation of taxi software is the vendor's subsidy policy concessions, and not out of the taxi. Although the taxi software fierce burning money has achieved millions of orders, but whether the driver or passengers, taxi software user loyalty is far from training, users have to recognize and accustomed to use a taxi software call car and pay, there is a long way to go. Own hematopoiesis function is not clear tick the above person to take a taxi to admit: taxi software manufacturers to hold a lasting battle mentality, in fact, tick-tock Taxi is the largest competitor is not a quick taxi, and more people have been formed by the roadside taxi habit, to make users accept a taxi software of the new way to call the car will be quite difficult. Taxi software by the industry as the mobile internet era lbs (location-based services) as well as O2O (offline) in the field of an important entrance, this is Tencent and Alibaba fight, burning money and the main reason for blood. However, because the market culture period is longer, user size and loyalty more difficult to maintain, resulting in a taxi software business model is not clear, but also caused by taxi software can not own blood, can only rely on external blood transfusion to survive, so once the capital chain break, will undoubtedly be eliminated. Beijing Business Newspaper reporter Chizhongfang