To learn SEO first to analyze the opponent's website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In order to better in-depth SEO learning, Peter decided to take the edge of learning a study method [a considerable number of predecessors are so recommended, Peter himself also think], the previous article I also mentioned, this Bo is in fact a laboratory itself. The current testing of the key words: SEO learning, seo introductory information, SEO blog, seo cases, seo tutorials, of course, occupy the biggest weight of the keyword is ranked in the first "SEO learning", so today we take "SEO learning" This keyword to the search engine's inclusion of a simple analysis and record:

Search Engine:google& Baidu

First in the Baidu bid query keyword "SEO learning", the results show that no one to buy this keyword, so exclude the impact of competitive advertising on search results;

Search results on Google and Baidu in contrast to "SEO learning":

1, the search results of almost 50% of the difference, particularly attention to the site has the following:

SEO Learning Network [Baidu ranked second Nineth place, Google ranked second] [has not opened]

SEO Learning | SEO Training | SEO Tutorials | SEO textbook-seo Study [Baidu ranked on the first page, Google in the second page]

SEO Research §search Engine optimization§ Baidu Optimization §google optimization-search engine optimization [Baidu ranked on the second page, Google in the first page]

Web marketing and SEO learning blog-SEO blog-Search engine Optimization blog-China SEO information station [Baidu ranked on the second page, Google in the first page]

I am the Focus-seo Blog Alliance---China's largest SEO learning Portal [Baidu ranking occupies the fourth place, Google ranked the second page]

Later on, I will analyze these sites and try to surpass them and have a thorough understanding and analysis of their competitors hoho~

2, search related words differ greatly:

Baidu Related keywords: seo learning log seo technology to learn seo seo get started to optimize what is seo seo technology seo tools seo Training

Google Related keywords: seo learning forum seo learning Materials SEO Learning Article english seo learning software

Incredibly not a keyword is consistent, thus more can see Baidu in Chinese search the advantage, its search habits more suitable for Chinese netizens search habits. The above listed keyword weight analysis will be in the following for the 1th special point of the 5 Web site analysis after detailed analysis.

First of all, I choose a Google and Baidu have a better ranking SEO learning and SEO Learning Network for detailed keyword analysis:

Analysis object: I am the Focus-seo Blog Alliance---China's largest SEO learning Portal [Baidu ranking occupies the fourth place, Google ranked the second page]

This station in search other SEO related keywords ranking are relatively before so I choose it as the object of my analysis

This site is a generation of HTML static Web page of the CMS system composition, all pages are also HTML static page appears.

Content mainly to search engine optimization, marketing, and the major search engine specific optimization features as the main content.

Download column is empty, open speed general, ... PR is 2

Domain name: top-level. com domain name binding, without any turn, the combination of digital and website name English to facilitate search engine understanding and crawl, domain name through the query in http://domain-history.domaintools.com/for new note domain name without any cheating, is recorded by K. and search queries do not have any spam information. D

TITLE:

Home:

Take is a three-level introduction of a typesetting, very clear weight arrangement ... First is the site name-site Properties-site slogan

Simple and clear, to search very clear information, including SEO blog, SEO blog Alliance, blog Alliance, SEO learning, SEO learning portal, I am the focus of key words

The core keywords are: I am the focus, SEO blog, seo learning

Baidu about SEO learning to crawl is also read in the title of the text

Inner page:

Keywords key keywords Google the first display on the left. followed by the relevant keywords.

Content page:

Article name + keyword

From this can be seen this station and not to SEO learning as the main keyword, but higher than I bo, must surpass him ...

Meta:

We only analyze the contents of keywords and description:

Home:

Keywords: pure keyword description:title+ introduction does not seem to do too much optimization changes, and keywords repeat

Inner page and content page:

Keywords: site name + keywords Description: Title + site name does not seem to do too much optimization changes

Keyword density:

Web http://www.54focus.com/Keywords (seo learning) density of 0%

Fire .... Incredibly can row four, it seems that Baidu's keyword density requirements are not very high hoho

http://www.54focus.com/keyword (search engine optimization) density of 1%

http://www.54focus.com/keyword (SEO research) density of 0%

Alt is basically not optimized for picture.

It seems that this station has not done much optimization in terms of keywords.

Keyword layout: We look at its keyword layout, the top and tail of the site and not too many keyword accumulation, the central site instead of the key words more concentrated.

Reverse Link: included:

Baidu query: Baidu, find the relevant web page about 789 Baidu, find relevant pages about 973

Google query: No ... there are about 2,490 results of www.54focus.com

From the reverse and collected by contrast, Google seems to reverse the demand is not very high, a reverse is not incredibly can include more than 2000 .... Baidu's words are also relatively easy to understand, which seems to be Baidu's title and reverse are more attention. From the Google's collection of circumstances, mainly for the sub-sections and articles included.

Reverse Link Routing analysis: Most from the links with blogs and forums, this can be judged by this site before there are blogs and forums such as the Promotion, blog class reprint is also more. The search itself gives the blog a considerable advantage, and his article is through the reprint rather than message, so that he got a good external link environment, I think this is also the cause of the search engine to give it such a big discount, right?

Navigation and internal links

In addition to a certain Baidu reverse link and content page keyword optimization, this station I think can search so much in front of the reason is that it has a better navigation system and internal links, including the path also has some optimization. We can see that its navigation is distributed across the pages of the site, And each section is more convenient to reach another forum and query and its related articles list, including the name of its path and its own literal meaning is very large chain, easy to search the crawl. But it seems that most CMS systems have better navigation and inner-chain systems such as PHPCMS.

Summary:

Feel the search rankings of this station should be based on its navigation and internal link optimization on the basis of the keyword aspects of the home page is not too much optimization is the content page and the key word in the following [this blog has], if the main reason, I think it should be a lot of high-quality backlinks above including the construction of the station time and other external factors made his current search for a good ranking, but this should not be a problem, I believe that soon this Bo can also be achieved.

Last friend please be a friendship r>2

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