To promote the need to borrow: How to use brand keywords for the site circle traffic

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To promote the site for a long time, all day in the Internet environment bubble, will be imperceptibly formed a lot of ideas. Whether it is marketing strategy, or keyword promotion. The recent rapid expansion of their website traffic is due to a brand keyword promotion strategy, today to write to share with you. In fact, this strategy has a lot of webmaster also know, and the use of perfection. But some industries may not yet be used. I hope this article can be shared with the owners to benefit. We all know that if the site relies on SEO to do the flow of the core to meet two conditions, first, the keyword itself has a search flow; the second is the keyword has a good ranking; for many industry keywords, especially the core keywords, in the process of doing optimization is also easy to hit the ranking difficult to do, after the ranking of the small flow of traffic, So this time need to change the angle, to optimize some brand type of keywords, also can be called brand navigation Word, this kind of words daily search the number of more fixed, at the same time not too much difficulty. Then this strategy is not suitable for each webmaster, it needs to meet a few conditions, below to explain.

First, consider clearly the promotion of the main strategy

Each website is different, the promotion strategy is also different. If you have funds to support, at the same time the market task is relatively tight, do not take SEO optimization as the main way, but do promotion, do bidding, pay, do promotional activities. SEO is only an auxiliary means of synchronization, and if our funds are limited, and time requirements are relatively loose, then you can consider SEO as the main marketing way. This is the first thing we have to ask ourselves.

Second, to ensure that brand words are searched

When you think about it, you can focus your energy and do what you want to do. The second step is to ensure that the intended brand words are retrieved and have a relatively fixed amount of retrieval. If some people do not know the brand or a small number of search brands, even if the rankings to the home page, the overall help of the site is not very big. So popularity and retrieval amount is the second condition. For example, seven rainbow Friendship link platform, this is a brand, some webmaster in optimization will choose this word to do.

Third, how to arrange the distribution of brand words

See the third, people will feel that is written on the title of the home page, if you think so, then you just guessed half. Brand Word placement is not limited to the home page, it depends on the word itself flow and difficulty, but also need to see the weight of your site itself. If the word itself is difficult enough, then you can place the home page, if the difficulty is general, can be placed in the internal pages or separate page creation. In addition, if the weight of their site is high enough, you can also set up a separate channel, the organization of relevant words to do optimization, these can bring traffic to our site.

Number and practice of brand words

Half of the site to optimize these brand words do not need too much, otherwise it has a certain impact on their own words. Choose 2-3 Valuable Brand words. If the weight of the site is really high, then choose a few more, placed in the inner page or channel page. As for the practice, and the usual method similar, must pay attention to the rational use of internal links. At the same time, do the relevance of the chain, this is the highlight of the most important place.

The use of brand promotion in some industries is very common, and many owners have achieved success. For example, everyone familiar with Taobao, such as some apparel industry, the game industry, are more common. In fact, this is very feasible, is a good way to promote the relay, I hope that these owners have a real practical value. OK, this article is here, seven rainbow Friendship link platform http://www.qhda.com/All rights reserved, also welcome to join Q Group 6021221 exchanges, improve together. Reprint please keep, thank you!