Today's China Internet, product manager of the world

The Chinese Internet Product Manager class is jumping from an obscure and neglected area to the mainstream platform, behind this phenomenon is the accelerated integration of China's internet and the real world, the beginning of the big enterprise Ecosystem competition, and the evolution of the emerging investment model brought about by a series of profound changes.

United Tsinghua University Technology Innovation Research Center, Grand Innovation Institute, Innovation Workshop, Take-off plan, Sina Micro-Bo open platform, and other initiators, contacted the hundreds of Internet innovation products team, organized tens of thousands of professional groups and 14 expert judges vote ... What is the reason for a business magazine to expend so much energy and resources to promote a professional selection of specific Internet products and application innovations, and to give the honor of product innovation to the product team behind the innovation, not to CEOs of big companies?

This is because we believe that in the Chinese internet world, the era of product managers has arrived.

In the Chinese Internet industry, product managers are a group of powerful and behind-the-scenes heroes who have been neglected in the past and have long been hidden behind the scenes, affecting hundreds of millions of of netizens ' lives. This class is jumping from an obscure neglected area to the mainstream platform, behind a series of profound changes in the entire Internet industry, the Internet of the traditional business world, and the evolution of new and emerging investment models.

Product Manager is a rich job-he is a product from development to operations throughout the head, is the intersection of technology and the market. In a start-up company, the founder is often the largest product manager, and in the large Internet companies, product managers, although not a sound job, but a strong product capabilities of the CEO of the company are actually aware that these people are the Internet field of the most critical innovation node.

Product Manager is also a "heaven Reach" crowd. An outstanding product manager in China's Internet field unlike the average professional manager, the top performers have a good sense of opportunity and the ability to discern market changes, often focusing on the details of users, data, and things, and many have already achieved huge successes--such as the well-known MA, Ding Lei, Shi Yuzhu, Zhou, Are typical of this, but they are rarely treated as product managers because of the CEO's identity.

Product Manager is a kind of focus and perseverance of the spirit. Many of the product managers in China's internet sector have a distinctive mindset and personality, many of which have had rough or repeated lessons, but they tend to be overly focused and obsessed with an idea and a belief, such as Baidu's search for senior product managers, June, the current Taobao search consultant, such as Rice and the founder of the United States group Wang. From a business perspective, these people's personal character, temperament, ability, although not necessarily perfect, but their perseverance and talent in some areas, in today's industrial environment and increasingly mature "exoskeleton" support, is enough to contribute to their success.

The changing status of this class in China is closely related to the trend of the Internet industry in China. According to the 27th January 2011 China Internet Development Statistics Report, as of December 2010, the size of China's internet users reached 457 million, the penetration rate climbed to 34.3%; business applications continue to lead the user scale, online shopping users of the annual growth rate of 48.6%, is the fastest-growing application; online payments and online banking are rapidly increasing, and more economic activity has entered the internet age.

Today, in the era when the real world began to become completely internet, the traditional commercial power is increasing into the Internet, and the Internet industry companies themselves will use traditional resources to change many traditional industries. With the advent of this tide, whether the old Internet giants, or those who have the traditional business intelligence and just put into the internet world of commercial power, there is an urgent need to have a first-line executive force, can be very good grasp of user Psychology product manager.

It must be seen that the barbaric growth of the Chinese internet has gone, and that the story of a pattern inspired and resourced to sweep across the world has been hard to come by. More and more enterprises realize that the most direct communication with netizens is the products of each enterprise, the quality, quantity and operation management of these network products affect the benefit of the enterprise to a great extent. A good idea, a lot of good resources, no real product in the sense of the advantages, ultimately are disconsolate. This can not be separated from the role of product managers connecting technology and business, development and operation, user experience and business value.

On the other hand, in addition to more commercial forces on product awareness, the platform of China's Internet giant Enterprises is also pushing the importance of product managers. Since 2010, Baidu, Alibaba, Sina Weibo, Tencent and other enterprises have begun their own open platform program, to a certain extent, this openness is a large enterprise has a lot of resources, breakthrough product capacity limit of a way.

The future of China's Internet, open and platform will be the focus of large enterprises competition. More and more platforms are starting to attract external product managers to use resources on their own platforms to create more excellent products. In this way, to allow more users to stay on their own platform, but also to allow their own users, traffic and other resources to fully play the value of the previous can not be excavated. In such ecosystems, the attitude of product managers to a platform is crucial to the value of the platform.

Chinese Internet used to be a heavy mode, light product area, before a general point of view is that the product is only part of the business model, but the company early to attract the first investment of the stepping stone, as for product managers are many, the position is not high, and not so important. This view has long been outdated, such as Lei, an angel investor who has been successful in the early stages of domestic TMT investment, and has been rapidly rising in the last 5 years, closely linked to the inclusion of top engineers and product managers in many of the largest Internet companies. He led the Millet technology, last April, the first product online, has been valued more than 200 million U.S. dollars, product execution in the process is very important.

In fact, the early days of the company's investment model, has also undergone a huge change, from the original entrepreneur to find the model of VC to smart VC chasing the product manager to invest money model. Top investors are more likely to ask the product managers they think are good: "What do you want?" Once you find out that product managers have a passion, an idea to do, and do not even write a business plan, start the project quickly and complete the investment.

In the field of VC, the past is those who have not really done, not necessarily understand the people to vote to do most things are "perfect"; now more and more are the people who have done and know how to invest in the "product-type entrepreneur"--even if they have flaws, need to be "exoskeleton Support。

In the past 10 years, China has made a number of top product managers, such as Ma, Ding Lei, Shi Yuzhu and Zhou, but this is only a slow start, the next 10 years will be the product manager as a group and class collective stage of the moment. In the context of the accelerated integration of China's internet and the real world, the beginning of a large enterprise ecosystem competition, and the evolution of the emerging investment model, the times will certainly create heroes. A Chinese Internet Product manager era has come, China's Internet in the next 10 years of vitality depends on them, the industry from the "era of imitation" to "create a new Era", will also be in the rise of this group to complete.