Tong: The SEO problem analysis of HC net

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

A large site SEO success, absolutely not rely on a single SEO technology success, because technology is just executive tools, focus or rely on SEO strategy, and the SEO strategy into the operation of the site, in order to make its SEO to achieve the greatest effect! Not all the operators of large websites can realize the problem here, today we combined with the HC network example to give you an analysis of the HC SEO problem, at the same time, this may be a lot of large web sites have problems.

If we from the technical details to analyze the HC net, we found that the HC network in this area can play more than 80 points, their keywords layout, title and meta design, Web layout layouts, internal link architecture, URL optimization, etc., have done a good job. This shows that their SEO technology team has really spent a lot of effort on this. However, if the wisdom has been in the area they have done to find the problem, it is difficult to find too many problems, can find a part of the URL does not use a higher weight of the URL, many categories of Web pages title slightly longer and other small problems. Solve these problems can not let HC network in SEO has a leap in the promotion.

So, HC network SEO problem in the end is there?

I. Content strategy

Second, Reverse link

First talk about content strategy, Hui Cong performance is not good enough reflected in the following two aspects:

1, HC information in the weight of Baidu is very low

As a well-known website, but also a very large amount of information update site, although Hui Cong is also Baidu news search source, but Baidu News to the wisdom of the information crawl very little, updated very slowly. Why is the information of wisdom in the search engine low weight? Because HC net updated a lot of information every day, rarely made an impact of the original information, if the weekly can launch an influential information article, will soon be the major search engine to improve the weight, and frequently to update the content of the Hui Cong Information column, thus driving the whole site's SEO weight promotion. This is not SEO technology can solve the problem of SEO, but rely on operational strategies to solve the problem of SEO.

2, Hui Cong by the major search engines included a lot worse than Alibaba

This is a lot worse, not product information than Alibaba less than how much, but because the Community blog, site search and other columns of the collection is very poor, or even 1% of Alibaba. Open the Forum of HC, found that most of the latest posts are mass software spam ads. Open the blog, also does not have the very good management, but for the Business-to-business website most important site search, also did not carry it to produce a lot of reasonable keyword webpage.

Perhaps, as a business-to-business e-commerce site, Hui Cong think that the Community blog is not important, in fact, the Community blog is super important, SEO is not very important, in fact, this is called wrong.

First of all, the Community blog can stick users, greatly improve user loyalty. Second, the community blog can create a large number of content Web pages and original content, can be a good SEO factor in the content factor weight. SEO for the entire site is a great help.

Then we'll talk about the reverse link of the Huicong network.

HC NET Home PR value is high, each industry, the PR value of the station is not low, this can only explain the reverse link of these pages is very many, but to quickly increase the flow of SEO, rely on the vast number of pages.

1. If you increase the ranking of the inner pages?

2. How to add a lot of backlinks to these broad pages?

3, how to motivate users to do a lot of reverse link?

4, how to use the vast number of information and blog pages to the key words page has a plan to do the link?

5, how to build the company's internal reverse link manufacturing team have planned to implement?

6 、... ...

These are the things that the wise are not taking into account and do not do well in the reverse link factor.

A while ago, HC network to find me to do SEO consulting, because I have a higher consultation fee, HC Network budget is limited, so HC network chose only to do the first link, "Website diagnostic analysis", HC network has its own SEO technology team, in the SEO technology and details, they have spent a lot of Kung Fu, did a lot of work, So in my report, tell them that they do not have any problems in SEO technical details, the key is that the two aspects mentioned above did not do well. HC Network of technical part of the "Diagnostic Analysis report" After the monk, they expect a detailed SEO technical report. However, SEO is not advanced technology. Their SEO technology is no problem, but SEO strategy has problems.

HC Net Current SEO bottleneck, is not able to use technology to solve, if you want to continue in the SEO technology to find their own problems, much is futile. Because for SEO, technology is only the foundation, the strategy is more important, only in the website operation into the SEO strategy, in order to have a greater promotion.

HC Network for me to do SEO diagnostics, I have given the "Website Diagnostic Analysis Report", this report has acknowledged the SEO technical team to the wisdom of the value, but also point out the SEO in the deficiencies of the content factor and the reverse link factor, and these two factors are not rely on technology can do, is to rely on the SEO strategy into the operation of the Web site to do a good job, I have done what I should do. I have a point, how to improve these problems is the next issue of cooperation, diagnostic reports are diagnostic reports, optimization program is optimized. If you continue to think that HC network of Community Blog information operations and site search optimization and SEO does not matter, it shows that our SEO philosophy is different, do not want to continue to cooperate, refused to pay back that little money does not matter, HC Online quarterly loss of a lot of money, I understand. CEO Guo, please do not let your men hide in the dark corners of the network to slander me, this behavior is too small, too ridiculous.

In the past to find my large site, SEO traffic daily upgrade of hundreds of thousands of IP is very much, these sites are basically SEO technical team. But they find me, not because of SEO technology, but because I have a strong SEO strategy, a lot of websites, just a simple SEO strategy adjustment, the effect immediately and rapid upgrade. My previous article, "Large Web site SEO tipping point," mentioned, there is little explanation.

Finally, some of my personal thoughts on SEO technology and SEO strategy:

1, the same is playing search engines, Baidu's technology is not as good as Google, but in the Chinese market, Google Play Baidu, this is because of Baidu's operating strategy in China NB. Post bar, know, encyclopedia and other columns technical advanced Mody? NO, but they make Baidu more successful. At the same time, Baidu Encyclopedia at least daily from Google SEO walk millions of traffic. Oh!

2, search engine algorithm is to rely on technology to complete, but J technology is just a tool, search engine all algorithms are in the simulation of human thinking, so the key SEO is not technology, SEO strategy is higher than the SEO technology.

3, SEO can not and the operation of the site isolated, only in the site operation of a good SEO strategy, in order to promote the SEO effect to maximize.

This article Copyright Tong Wang Technology All, welcome to pick, please note the author and the source. Thank you!

Author: Tong

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