Traditional industries into mobile internet Please be careful "pit"

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Recently, the mobile Internet (YDHLWDYQ) public number has received help from several friends, the main consulting app how to make money, and how to promote, after questioning, just know that they are in some mobile Internet application marketing, spend tens of thousands of to a hundred thousand of, bought an app, want to figure out how to promote, how to make money, I asked them for the app download link, want to see, found that is the kind of batch-generated app Web site, such a website called Mobile internet Application Publishing Center, mobile Internet Registration Center, what, as long as the payment, registration can automatically generate an app, can be produced in batches of various types of agricultural, chemical category, Food, very subdivided, even small to restaurants, barber shops, almost as the production of shoddy goods factory, the resulting app quality is very poor, there is no visual effect.

Later, asked, originally they are the meeting to buy, listen to some so-called mobile internet experts, brain a fever signed a contract to buy, the lowest amount of 20,000, high has 200,000, can be sure that those who engage in the conference marketing speculation of the concept of the people fooled. These people are fooled, there are several reasons, on the one hand is not deep understanding of the industry, the second is more concerned about the new industry, eager to get rich, three is, easy to impulse. And that's just a chance for some crooks.

This kind of line of people's way of doing outsiders, is a marketing means of a kind, called Conference marketing, today, I will tell you I have experienced a conference marketing, we read can see the trick.

A friend of mine once worked as director of the office in a radio station in a province, then one day, I received the invitation letter, said is in a university lecture hall, there is a meeting, received the invitation letter, the other side again called, the classmate Let me accompany him to go, said I better understand point, help him to check. The meeting was also very important. The conference site is in the academic hall of a key university in a province, very academic atmosphere, before the meeting was introduced self-introduction, a articulate hostess first said thank you, and then said that today was fortunate enough to invite So-and-so professor to give us a share, and then see the big screen Professor resume, there are a lot of titles, But a lot of do not know is what, anyway is to let you do not understand, then the professor came on the field, began to share, sharing content is mainly the internet three times, the first era is the internet era, gave Zhang Charles, Li and other people's success stories, the second era is the network game era, and then raised the road of Chen Tianqiao's wealth, Finally, the third era, the mobile internet era, Mobile Street ERA, this topic is really too big, and then began to talk about the market opportunities of Mobile Street, as well as the huge business opportunities, said that they have registered this keyword after the rich. After the talk, the audience began to get excited, then a group of salespeople came in, began to talk with you to buy, a lot of salespeople, one-on-one service, while let everyone pay side to announce the latest keyword purchase, and constantly someone shouted "xxx keyword has been how many million buy", like a keyword auction, If you don't pay, you're going to run away.

In fact, this mobile business street is a WAP self-service building station system, register a keyword will generate a corresponding level two Web site, there is no technical content, tens of thousands of can be developed, after their packaging became the third era of mobile internet, the following listeners are most of the public institutions of some positions of people, Relatively rich, but basically everyone is a hick, and want to make a fortune, after washing the brain, these people became fish, can be fished. A salesman asked me this side of the time, I asked them how many PV, the other side said that there are tens of billions of, the estimated salesman also do not know what PV means, I think and Baidu a level, this too can blow, I said there are data can see it? She said she would not announce it for the time being, and then asked me what the key words were. Students also ask what keywords to buy good, I said nothing to buy, hurriedly go.

This is my experience of the Ufida Mobile Street Conference marketing process, the scene has a lot of people bought their keywords, a meeting down at least two hundred thousand or three hundred thousand, such a conference marketing has participated in two times, according to the object-oriented and conference size, the income of tens of thousands of to millions.

Conference marketing is just a kind of offline marketing, conference marketing by the Speaker, venue, childcare, sales staff, and then through the telephone, fax, mail and other means invited to participate in the subject, through a certain period of brainwashing, to facilitate the transaction. This is currently in the success of learning, education, academia, health products, FMCG, innovative products, etc. is very popular, conference marketing speakers are a lot of false, you did not discuss, in addition to a few child care to encourage, as long as the listener is not calm, easy to be fooled.

The beginning of the article said a few people, is basically fooled, when the brain a hot buy, but also signed a contract, if you feel cheated, it is best to find a lawyer to help you.

Say what I think of mobile Internet as a wife. Mobile internet can be strictly from Dream network, from 02 to now experienced several stages of development, Dream Network era, SP ERA, independent WAP era, app era, later may be the H5 era, each era has created a lot of rich people, especially the app era, the concept of fire, Countless traditional enterprises have to transform the mobile Internet, on the one hand they do not understand the nature of the mobile Internet, the hasty transformation, so it must fail. The second is that the water in the mobile Internet is very deep, can not swim, must be drowned, but no way, this is the trend of the times, the new era, the old times must shuffle, Kodak closed down, Nokia is normal, so we should not fear, should be in the mobile internet to do enough market research, reduce the impulse, Sink down the heart, humbly accept learning, homeopathy and to enter the mobile internet.

Author: Mobile Internet Jianhua, micro-letter: tianyi86913 affirmed that any media forwarding this article must retain the author's personal name and micro-signal, otherwise will be infringing the copyright to you.