Transformation of mobile interconnection can not save the rice network

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The two days of the headlines belong to the rice network, the existence of a time of the restaurant reservation site so no, the so-called "10 years Hedong, 10 years of Hexi", ten years really can change a lot, but also have a static counter example, the rice net should be regarded as a wonderful work, since the capital entered after has been living in the shadow of internal friction, Continued until the recent collapse of the total.

Since the beginning of the beginning of April to now, the rice network has been unable to open, 400 of the telephone no answer, the people said that the Rice network office of the door has been locked, accompanied by the door and affixed to the door of the civil litigation staff pay. At the same time, rice network internal staff revealed that the rice system arrears of most employees 11 months of wages, the CEO is gone forever.

I can not help but sigh, once brilliant meal net, why suddenly went bankrupt? After reading some information, suddenly dawned, and I also have some feelings, is to share with you, improper place, also please pat bricks.

The business model can't keep pace with the development of the Times

As a vertical website, the reservation site was once very hot, of course, the competition is very fierce, rice network is one of the earliest to provide food reservation service of the website, in the profit model, mainly includes three aspects: one is the membership annual fee, catering units settled in the rice network needs to pay a certain fee; second, by commission, after each transaction is completed, the rice network to receive 5 % of the fees as a commission; the third is advertising fees and group user Service fees and other fees, rice network can organize or host the annual meeting, in addition there will be some training costs.

This business model is a lot of group buying sites are used, the Rice network after 2010 years of "Thousand Regiment War" did not fall, which is a miracle, the rest of the late purchase of the site began to profit. Rice network feel this mode can continue to maintain, the model does not have much change, not around the center to order the most extensive extension and more detailed testing body, which also led to the internet after the hot, bat layout O2O process did not see the rice network.

The latter is expected to be acquired by peer mergers and acquisitions or other industries, but basically has become doomed, from a point can be seen: Rice network has been the use of telephone reservations, 10 years ago, and with the development of internet technology, telephone ordering this business has been very backward, Which investment bank can look at an over-gas reservation site?

Management confusion causes company internal friction

From the media produced by the network, excellent performance in the media, in 2008, such as Japan Yanzhou investment investment banks close to 30 million yuan venture capital, making the rice network once covered the country's 80 cities 50多万家 restaurant information, At that time to order the food market just need to let the rice network developed into the performance of the company.

The integration of funds should let the rice network to achieve better planning, however, this fund is the savior of the rice network, but also its poison, because of the allocation of shares, the company's internal high-level had a strong controversy, the dispute occurred in the case of shareholder withdrawal phenomenon, the most serious is the 08 several financing, The company has been arguing over the distribution of shares for several days, and the final venture is helpless withdrawal. One of the most dramatic scenes is that, in the March before the collapse, rice network finally and the last investor fell out, after Shingma, even who do not recognize the company is their own, since then, the CEO Sanli People go, to the company to a afterlife, the tree fell natural varlet scattered, a huge company is over.

Rice network is a typical investment bank to participate in the operation of the example, of course, most of the investment banks are only in some projects in the introduction and cooperation, generally will not participate in the operation of the company, unless the company operation is not good, investors see the loss of profit and have to come forward, which directly affect the Or in the end of the enterprise will consider how to withdrawal and withdraw capital. Many times, the capital can determine the success or failure of the enterprise, it is obvious that the rice network is such a situation, the closure is only sooner or later.

At the same time, the implementation of the policy is also a big problem, in fact, the network has a lot of good development strategies, such as online app transformation to mobile Internet, but many plans even less than half of the execution stopped, or because the company no one to real implementation, it should be the purpose of operation, has become the management of the operation between the personnel, the personnel inside the bucket seriously consumes the company's physical strength.

The network has been talking about the transition to Internet companies, in fact, before the collapse is not a real internet company, whether the personnel structure or in the management of operations, the performance of the traditional enterprises, not even enough data to guide business planning and decision-making, this is a very big problem.

In addition, because of poor operating performance, a period of time to produce a half of the phenomenon, the company released, only to maintain the old staff, but how long can this be maintained? Therefore, it is inevitable that people go empty.

Does the enterprise transformation not keep up with the key?

As I said before, the rice net can only be regarded as a traditional enterprise, therefore, the rice net wants to succeed must undergo the transformation, moreover is two times the transformation: first is the Enterprise Internet, at this level, the rice net does not do well, only can be regarded as the half internet, second is from the traditional internet to the mobile Internet transformation, at this level, The rice net was completely abandoned, now the public comments, the United States and other groups are already the leader of the mobile interactive network, but also be bat as a necessary step to achieve O2O, the rice network has closed down, to know the Rice network proposed app model than the public comments a full year earlier.

Rice network to do a single product of the idea of making fine products are not wrong, but specificity is not without connotation, not in a rut, 10 years unchanged is the business model, but the business model should broaden the internal, should be around the theme of ordering, rich in various links, even if there is no new product launch, it should be in the service as far as possible refinement, This will attract users and retain users. Believe that you can do this, even without mobile internet can also use a part of loyal users, such as the seabed fishing, there is no internet, but each store is such as city, users wait in line waiting also willing.

Relative to the rice net This counter example, Apple is a successful model, over the years has been a total of more than 10 mobile phones, but the mobile phone whether from the function or quality, each generation can do to users surprise, let the user exclaim. Although it seems to be updated a generation of mobile phones so simple, but each update is a qualitative leap, more functions, more content, this is the so-called single-minded connotation. is to, the rice network as a product, do not good is inevitable.

In a word, the failure of the rice network failed on the surface seems to be defeated in the Internet, the main reason is defeated in internal friction, is the company's various internal friction has worn down the once-heyday of the rice network. From this, enterprise transformation is not the personnel structure change is so simple, the main lies in the transformation of the thought, one is the thought wants the internet, the more important still is to want to unify the thought, otherwise, you saw, the rice net closure is an excellent counter example.

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