Twelve-Five Planning now Opportunity Room enterprise Big crocodile Beach protection room

According to "Yangcheng Evening News" reported that the gold Sha Chau Security House Project is applying for revision planning news recently spread. This means that Guangzhou's first housing project built by developers will soon be launched. and green, investment real estate, Poly, Sino-Ocean Real estate, and other housing enterprises, but also unwilling to participate in the protection of housing construction. With the property control and further increase, developers collectively involved in the protection room.　　For them, the housing construction is a delicious hot "cake", or just to circumvent the property control of the safe haven? At present, the commercial housing market, "chill is strong" once, the construction of the security room was ironic as "chicken ribs", but the world is easy to move, the leading housing enterprises have changed the concept, have begun to layout. According to the "Twelve-Five plan" "Recommendations" and the Ministry of Land and resources requirements, the next five years to increase the construction of affordable housing projects, all over the provision of shelter, slum upgrading and small and medium-sized flat-type ordinary commercial housing land supply should not be less than 70% of the total amount of housing land. Since then, the proportion of national land-use plans announced has reached 77%. "In the next five years, the number of new housing units will reach 30 million, which can solve the problem of 100 million people." Zhu Zhengyi, vice president of China Real Estate Industry association, said recently.　　In this case, as long as the real estate developers want to take the development, it is difficult to circumvent the construction of the housing protection. At present, the commercial housing market "cold is strong", in order to ensure the steady growth of future performance, the protection of housing construction can be said to be the only way for most housing enterprises. Since the construction of the security Housing task, all the large enterprises have been following up aggressively. Three state-owned enterprise developers ——— Investment, poly, gold land are involved in the construction of housing projects to varying degrees. Among them, Poly is called to enter the "class security room" building an earlier one of the housing enterprises. 2007, Poly Real Estate construction of Guangzhou's first price-limiting housing project ——— Paulisi Bay, July 2007, also won the bid for Beijing Chang-Ying Two limited housing plots. In the 2009 Annual report, Poly also clearly will actively grasp the development of urbanization and protection of housing opportunities.　　Poly Real Estate, said that the current state of investment in the House of restraint, strong support for housing construction, etc., will have a greater impact on the market. Private enterprises actively intervene to guarantee housing construction private enterprises are also actively involved in the construction of the security housing. Decimating is one of the developers who have been involved in the project of the security house, and has taken three of the old transformation in Guangzhou, Yang Ji, Tong and three urban reconstruction projects. And Vanke in recent years has participated in public rental housing, supporting commercial housing, price-limit rooms, low-cost rental, such as a variety of affordable shelter practices, has been developed and is developing a construction project of the protection of more than 1.5 million square meters. August, Vanke in 2010 interim performance promotion meeting revealed that the plan this year to carry out 1 million square meters of security housing construction. For the massive intervention in the construction of affordable housing, Vanke President Yu Liang pointed out: "This is the real estate market ' rebuilding ' the beginning." "In addition to large national housing enterprises, local leading companies have joined the market." In May this year, the first opening of the stake in Beijing Daxing District's limited-price housing project officially commenced, Qixia Construction, the development of Tian Fang also in the southBeijing, Tianjin to build a security room. Real estate business looking for new profit growth industry believes that the real estate predators have turned to the housing construction, is to see the "Twelve-Five" plan to strengthen the protection of housing construction opportunities to find new profit growth points. Because the cost of housing construction is low, the demand is stable, the speed of capital turnover is fast, and when the capital is tight, it can be used to finance the land of safeguard housing, and it is easier to obtain bank loans, and the proportion of its own funds can even be below 20%. In this way, even with a profit margin of around 5%, 5 times times the leverage means that the developer's return on capital can be expanded to around 25%.　　In addition, after the construction of the protection housing, developers can also obtain credit, land, tax and other preferential conditions from the government. However, not all real estate operators can benefit from the protection of housing. Securities analysts said: "Listed companies must be in order to meet the profitability of the development of affordable housing, its development capacity to be relatively strong." ”