Twitter buys real-time cloud social video publishing platform SnappyTV

Twitter has just announced on its blog that it has acquired real-time cloud social video releases and distributed start-up SnappyTV, but the amount of the deal is not disclosed.

SnappyTV is a start-up that provides real-time video editing and distribution, founded in 2010. The platform can create a 2nd-screen experience for live television. While watching live TV, users can go to the platform via a PC or mobile terminal to intercept live footage and then send it to Facebook or Twitter friends for a few seconds to share comments. Its clients include Fox, the CW and NASCAR.

One of the best ways to track events, Twitter says, is to watch live video on Twitter, and as Twitter's spending on video increases, it's important to provide video-sharing tools for television companies, businesses and producers. This is why Twitter has been SnappyTV for a close partnership.

SnappyTV's collaboration with Twitter is reflected in the former's use of Twitter's video content promotion tool, Twitter Amplify, and SnappyTV to directly incorporate Twitter's data into its editorial platform. With this kind of collaboration, users can watch the big events from the World Cup to the general election directly on Twitter. SnappyTV said in his blog that the company's team will continue to develop and maintain the platform under the Twitter wing.

The exact amount of the deal has not been announced, and in April 2011 SnappyTV had received 2 million dollars in angel investment.