Twitter also hosts a developer conference? Yes, it's the first time! Today, at the inaugural meeting of Bill Graham libertarians auditorium in the San Francisco Financial District, Twitter's main thing was to launch a new tool for Third-party Mobile application developers--fabric.
In short, fabric is equivalent to bundling Twitter's own SDK features with previously acquired Crashlytics, MoPub, and other related resources, free of charge to developers, to boost the quality of the apps that connect to Twitter. And let everyone (including developers and Twitter, the latter will have some commission) more directly from the development activities to make money.
First of all, the new product on Twitter's own SDK changes, mainly in the addition of a direct push text into their own app and a new product called "Digits". With this name digits, users can create new accounts using mobile phone numbers in third party apps. This means that all third party developers will be able to integrate this functionality into their own products in the future, simply by adding a single line of code.
CEO Dick Costolo says users in many countries don't use e-mail, but smartphones are one of the basics, so this setting will also help them attract more global users and developers.
Crashlytics and MoPub are the two companies that Twitter has acquired in the last year and this year, and the common point is to make it easier for developers to debug the apps they've developed, which is included in the Twitter SDK. In the new toolkit for fabric, developers will be able to send a different version of the app to different people via the Crashlytics SDK, as well as call the MoPub SDK to populate all the ads. Dick introduced that in the past 30 days MoPub has served more than $170 billion worth of advertising.
This conference is indeed more of a fabric promotion. To launch this product, internal strategy, Twitter needs a more powerful back-end infrastructure to attract more developers to use his SDK to provide support for future direct tweets outside of the Twitter platform; Outside competition, the move is actually working with Google, Apple, Amazon's scramble for developers and the expansion of future business is strategically significant.
Previously, CNBC, a US financial media analyst, pointed out that Twitter was lagging behind in "netting" developers compared to another world-class social networking Facebook. So it's easy to understand that not only today, but in the past 1.5 hours, Twitter has stepped up its acquisition of a range of companies that optimize apps and has launched a number of development tools.