Twitter's two new feature group chats and 30-second video recording officially landed

Absrtact: Given the recent weakness in growth, Twitter executives have recently pledged to improve the attractiveness of the social network by improving their products. As part of its commitment today, Twitter's two new feature group chats and 30-second video recordings officially landed, but the new features are not immediately

Given recent sluggish growth, Twitter executives have recently pledged to improve the attractiveness of the social network by improving their products. Part of its promise today, Twitter's two new features-group chat and 30-second video recording officially landed, But the new feature is not immediately open to all 284 million of users, but will gradually release in the next few weeks, one reason is because the new features of the launch is not the same as before, only in the internal testing, so take a slow look at the user response. A new version of iOS, Android, and TweetDeck apps are also available.

Group Chat

The group Chat feature allows Twitter users to send letters to a group of users up to 20 people. Groups can be predefined or grouped in real time. While its content should be unlimited, Twitter's main purpose is to share and discuss the tweets. To prevent spam, users can initially send to people who have already established contacts on Twitter, but others in the group can increase their communications record members (ie not require group members to powder each other) to achieve group chats.

Video features

As we have reported earlier, Twitter's video tools, in addition to making it easier for users to watch video on Twitter, will also be able to record, edit, and share their videos directly on Twitter in the future. Twitter wants to build more video content on its platform and increase user activity. Click on the camera icon below the Twitter release box to activate the video, which allows the user to record and combine video clips for a total length of up to 30 seconds. Gigaom Om Malik that while video tools appear to be targeted at consumers, the 30-second time is actually the most beneficial for branding and advertising. As with previous Twitter improvements, the update continues to serve the brand.

While these two features are not a breakthrough, it is finally possible for Twitter to keep up with Facebook in chat and video capabilities. Video features can improve the user's product stickiness, increase the use of time and flow, group chat can avoid users to WhatsApp and Snapchat these pure chat class application transfer. For Twitter investors, Twitter, which is known for its slow product improvements, seems to be starting to look a bit better, since last week Twitter also launched a recap feature for iOS users, which allows them to miss Twitter at the top of the page, and its product iterations are significantly faster.