Ufida Wang Wenjing: Future enterprises will be data-driven enterprises

In August this year, the State Council issued a "on speeding up the promotion of information consumption to expand domestic demand," clear the goal of information consumption: by 2015, the scale of information consumption of more than 3.2 trillion yuan, an average annual growth of more than 20%, driving related industries to increase output more than 1.2 trillion yuan. Among them, cloud computing, large data, mobile internet, e-commerce, etc. become the key words of information consumption.

Recently, Ufida Chairman and CEO Wang Wenjing in public places first proposed: The application of new technology, so that enterprises have the opportunity to move towards an ideal development model-"data-driven enterprises." Why does the data become the new power of the enterprise? What are the characteristics of data-driven enterprises? How will the computing model for future data-driven enterprises change? Sohu It on these issues, and Wang Wenjing in-depth exchanges.

Q: Why "data-driven enterprise"?

In the past, in business management is often mentioned in the sentence is "to get the number of words," and the difference is, "data-driven" embodies its dynamic value. Data is driving the present and directly affecting the future. When the operation of an enterprise is based on data-driven, it has won the speed in this era, but also won more accurate, more personalized customer satisfaction, more personalized care for the staff. Therefore, the development of global Enterprises has entered a new development model-"data-driven enterprises."

Sohu it: In the trend of information consumption, Ufida proposed a "data-driven enterprise" this enterprise development model. What do you think is the position and role of future data in the enterprise?

Wang Wenjing: The Future of social economy will enter the era of information consumption, data will become the new era of enterprise development of new impetus, therefore, the future of enterprises will be "data-driven enterprises."

In the past, the company's executives and employees want the enterprise operation and management status to be able to speak digital, now, every enterprise has a large number of data can reflect the past business situation, but the use of data to talk about the impact of business development has remained in the past stage. For business managers, they expect to judge the future based on data and guide decisions.

Now, emerging internet companies have changed, they are leveraging consumer behavior data to drive product mix, pricing, and marketing, and even this data directly affects and determines the design and functionality of the product, while in advanced manufacturing companies, the vast amount of data that they have on automated equipment is driving the enterprise's inventory, Production and deployment; In the financial sector, many innovative securities firms are also taking advantage of changes in transaction data that occur in a microsecond time period to determine investment options and thus earn revenue.

Not only that, but also the behavior of employees in the new model has produced a great change. For example, Haier Group, because Haier will be more than 80,000 employees of the company more than 2000 "Independent management Body", therefore, each "independent management body" to accounting for their performance, and performance can be refined to each "independent management body" in each employee. These detailed and fine data achieve the various "independent management", the various departments, the whole enterprise performance management, directly determine the staff's remuneration and staff development.

This shows that the data has fundamentally changed the operation and management of enterprises. More and more emerging enterprises are not only using the data to explain the past, but also through the analysis of the data directly drive now: to drive the production, management, and various management behavior.

Today, in the "data-driven enterprise" model is the world's successful internet companies, whether it is Amazon or Google, or China's Baidu, Alibaba and Tencent, a notable feature of their operating model is data-driven. However, this model will not only stay in the Internet companies, but also spread to all enterprises, no matter what industry enterprises, regardless of the size of the enterprise, the future companies are only data companies. In other words, data-driven enterprises will be popularized to all enterprises, because it represents a trend of future enterprise development, a model.

Because of the driving force that the data shows, the data is becoming a new asset of the enterprise. Data assets will be the fourth asset of the enterprise after the financial assets, human assets, intellectual property assets, and the value of future data assets in the enterprise assets will become more and more important.

Sohu it: Why Ufida so high-profile to put forward "data-driven enterprise" this model? What is the starting point of Ufida?

Wang Wenjing: Ufida Founded in 1988 to this year, has served the Chinese enterprises for 25 years, in the process we really feel the development of Chinese enterprises at each stage and technology to the development of Chinese enterprises has produced significant changes and impact. The topic of "data-driven enterprise" is an idea that we started to discuss and put forward two years ago but there is no external communication, but the company's product development for two years has been based on this concept, including earlier this year, the company put forward the "Platform for the development of the industrial chain win" new three-year strategy, is based on this concept.

In the past, the local IT enterprises focused on product function research and development, in the market concept and product ideology less attention, in this regard, the European and American IT companies have been at the forefront. We believe that the development of local it enterprises to the present, but also should be the concept and products in parallel, which also reflects the local it enterprises in the development model of a change: The past advanced concepts are pioneered by European and American enterprises, local enterprises followed, and then based on these ideas to create specific products and services Today has come to the local enterprises can according to their own research results to put forward their own concept stage, and then promote their own products and services development.

Second question: What are the characteristics of data-driven enterprises?

In data-driven enterprises, the time dimension, granularity, coverage and value of data will change, which directly promotes the birth of "data-driven enterprise", and also determines the business model of the future enterprise.

Sohu it: What do you think the data-driven enterprises are different from the traditional ones in the data characteristics? What changes will these differences bring to the enterprise?

Wang Wenjing: Overall, in the data-driven enterprise model, its data characteristics and traditional enterprises have four levels of difference:

First, more real-time in time. The original enterprise calculates the data is in the year, in months, the maximum is in weeks, but today may be the smallest time unit is the day, then the second, then real-time, so that the enterprise's managers can keep abreast of real-time data, which is of great value to the operation and management of the enterprise.

Second, in the granularity of finer. The smallest unit in the original enterprise calculation may be a department or a team, but today can be fine to every employee of every behavior, in the past at the customer level can only be refined to a region, a product of customers or an industry customers, today can be fine to every consumer behavior.

Third, the coverage is more universal. Today, the enterprise small to a conference room socket can become a computing object, its state, service life, etc. can become the enterprise computing object.

Four, in the value of more intelligent, data-driven enterprises, the data is intelligent, according to the data can automatically trigger a lot of enterprise behavior, directly drive the operation and management of enterprises.

Question three: What will be the impact on business computing?

Whether it is enterprise computing or enterprise information, has gone through decades of development, in the data-driven enterprise trend, enterprise computing will usher in a great change, this change is reflected not only in the architectural level, but also in the terminal, flow and calculation of the scope of many aspects.

Sohu it: In the data-driven enterprise model, do you think it will give enterprise computing, enterprise information to bring about what changes?

Wang Wenjing: In the context of data-driven enterprises, enterprise computing, or Enterprise Informatization will have a great change, this change mainly embodies four aspects:

First, the computing core is from process-centric to data-centric. In the past, business computing was centered on processes, we are concerned about the product function, the future will focus on the core of the data, because the process can be changed, and the data will be business, production, and management has a direct impact and change, it both express the process, but also can affect the enterprise change process.

Second, the computing terminal moves from the PC terminal interface to the mobile terminal interface. Generally speaking, the more data the enterprise can get the better, but because the enterprise obtains the data the cost is too high, therefore the enterprise obtains the data is very limited, but today because the mobile Internet technology development, causes the data to obtain, the transmission is more convenient than originally, also because of this, It also makes the terminal interface of enterprise computing switch from PC terminal to mobile terminal.

Third, computing architecture from B/s architecture to cloud computing architecture. b/S architecture has achieved a certain range of concentration, but its computing architecture and pattern and today's cloud computing architecture and mode, the cloud computing architecture not only makes the enterprise's computing costs drop significantly, the key is that it can build a support for a large number of data processing architecture, so more suitable for data-driven enterprises.

The range of computing is shifted from enterprise to social level. Initially, the scope of enterprise computing is the post level, then the Department, and then developed to the enterprise level, enterprise-level development to the supply chain level, today the scope of enterprise computing has been extended to the social level, this benefit from the development of network technology. The expansion of the scope of enterprise computing brings the enterprise can allocate resources in the whole world and society, today's global procurement, global recruitment is an example of enterprise computing social application practice.

Four questions: How does Ufida meet this trend?

In the future, Ufida based on mobile interconnection, cloud computing and other new technologies, business development and operational strength will be strengthened to conform to the "data-driven enterprise" this development trend.

Sohu it: Ufida in the future how to practice the "data-driven enterprise" This new enterprise development model?

Wang Wenjing: As an industry-leading management software company, in order to support "data-driven enterprises", Ufida itself must become a "data-driven enterprise", at present, the company has made corresponding adjustment and preparation.

At the beginning of this year, Ufida launched a "platform for the development of industrial chain to win" the new three-year business strategy.

Among them, in the platform development aspect, the company has made great progress in the UAP of private cloud platform for large and medium-sized enterprises and CSP of public cloud platform for small micro enterprises. The latest version of the UAP platform has been used in mobile applications, data management and cloud computing have made great progress and breakthroughs, to meet the needs of users in these emerging technology applications; The number of CSP platform customers is also increasing this year, the new CSP platform is in a tight, intensive research and development process, will be released early next year. Meanwhile, in the industrial chain, Ufida in the high-end professional service partners on a great breakthrough, in the middle of the solution partners to focus on the development of a group of professional service capacity of a strong value-added service partners, distribution business partners accounted for a relatively large increase.

2014, Ufida will continue to promote the "Platform for the development of the industrial chain win" strategy, in addition, Ufida will also increase the mobile applications, cloud computing and other new business development, especially the strength of the operation, because this is to promote "data-driven enterprises" is critical and indispensable.

We believe that data-driven enterprises, like electronic consumer goods from analog to digital revolution, are a new transformation of global enterprises!

Today, the Internet companies have walked in front of all other traditional enterprises will join the process, who walked the fastest, the best, who won the future development advantage, because it represents the enterprise development of tomorrow model.