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In Alibaba to do promotion, if the user does not search for the products you want to shop, that is, the product exposure rate is not high enough, with the exposure rate will then attract users to click on your products, and then inquiries until the deal. So the exposure rate is the first in the deal, the product will be shown out to receive more consultation. Combined with the previous Ali promotion experience, today to share with you how to improve the exposure of Wang Pu products.
The exposure rate is also in the Alibaba Product Search column can search the company's products, that is, product information ranking, and product ranking is related to product information quality and update time.
Information to row on the first page of the search results is not unreachable, the key is to follow the correct method of perseverance to do, carefully take care of the Wang Shop, then, how do we usually manage our Wang shop?
1. Release product information quality is high
When we normally release products, Wang Shop has a tool to automatically calculate the star quality of products, and in accordance with the above requirements, in the product title attributes and details of each column can not be sloppy, and finally require each information quality standards full five-star, at least four stars must be.
2. Product information need to pick the time to repeat
The product information is a daily essential step, but how to send the message is really effective? Because each product will only be sent once a day, so we have to pick the right time, a period of time to repeat. 8:00-9:00 and PM 13:00-14:00 is the best time to release, because there are very few people who will be sending the product at this time, and when the information is released, you can see the results immediately. Of course, can also be batches, the average two hours to publish in turn, until the end of all products. In a word, the product information is sent back at least two times a day.
3. Wang shop docking of want want to stay online
Want to online This problem may be overlooked by many people, do not feel like Wang Wang nothing. This is an extremely wrong idea. Imagine, if there are potential customers after browsing your product details, still want to pass the early consultation on the product to further understand, this time, wanted want to send a message no one responded, users generally in a few minutes after will close your Wang Pu page.
4. Constantly update your supply and demand information
The release of the old product content is to be updated from time to time, update the supply and demand information is a very thin thing, you can be published in the product information to modify some of the text and pictures. Even punctuation marks can be considered updated.
Follow the above four points to release the product rules, improve the production of Wang Pu product exposure rate naturally.
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