Understanding the importance of brand awareness from search results

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For a common but webmaster, I think a lot of people have been like the author, often just care about their site in search results in the rankings, but ignored the search results analysis. In fact, many of the site's operating ideas are hidden in search engine results. The following author on the search results of a small detail analysis to talk about the importance of site brand awareness.

We can all notice in the Baidu search results page, often ranked top three of the search results can see Baidu's own product information. One of the most common to hundreds of degrees encyclopedia. Then we have to ask: "Baidu encyclopedia for Searchers really useful?" Is it worth it? Is it really more user-friendly than our site? " Here I still want to give Baidu encyclopedia a positive answer. Because it also can get a good ranking in Google, as shown in the following figure.

The above figure is the Baidu and Google in the relevant keywords under the rankings, we can see Baidu Encyclopedia is in the second position. Then Baidu Encyclopedia of what "capital" can get so good rankings? Let's go into the encyclopedia to see what's going on.

As shown in the figure above, we can see that the entry contains six anchor text in a short brief introduction (about 100 words). We know that when the site for content construction, to let search engines and users more in-depth access to our site, we need to go through this form of the chain. Generally speaking, the most friendly number of search engines is an article that appears within five. The reason is that we know that the inner chain can pass weights to other target pages, and if we have a page in the chain too much will lead to the dispersion of weight, reducing the effect of the chain, we need to control the number of. Why does the encyclopedia not control the quantity? Cause I think in addition because Baidu Encyclopedia is open editing, can not restrict the user to its regular editing. The more important reason is that these anchor texts are relevant, the user is interested in content, and its own Baidu encyclopedia weight is high, do not have to worry about the dispersion of weight.

Some webmaster friends see this search results will be doubt, encountered Baidu Encyclopedia of strength, we are doomed cannot surpass. In fact, we can see the clue in the screenshot above. In the first place or there is a real target site, why? Because this site has formed its own brand awareness, the brand has too many people search, the site meets the needs of everyone's search, naturally this site will be placed in the first place. We can a little search under their familiar brands, such as the home of stationmaster, seowhy search outside and so on. You will find that the general ranking in the first place is that we want to target the site, closely followed by the most likely Baidu itself related products. From this we can see how important it is to create your own website brand in the operation of the website.

Through the above analysis of the search results of this detail, we can see to build their own brand, improve their visibility, only to allow more users to identify our site than the pure SEO to more important.

The above is from: Network marketing strategy http://www.luotiesen.com Rotiesen Several personal views, reprint please keep everywhere.