Understanding the psychology of consumers makes your marketing easier

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If you ask the author what kind of marketing means the most effective, I will tell you to study your target consumer psychology, and apply the most appropriate psychological tactics to let consumers into our marketing layout. The following author will share three different kinds of psychological marketing psychology tactics.

Psychological Tactics One:: Step back, make consumers more difficult to refuse

To give a common example of life, such as one day the author suddenly want to buy an electric car but not enough money, so I reach out like you borrow 3000 yuan, probably because the author's reputation is not good or you and the author is not familiar with the problem, you can be entangled in the heart to lend the author money, I see you hesitate to make concessions said: "Since this, I am also embarrassed to trouble you, just have no change, you borrow me 20 let me call home." For the latter this request I think ten people will immediately agree. The reason is that the author on the loan to make a compromise concession, this compromise makes you feel embarrassed to refuse, and even if I make a big compromise, maybe you will have a trace of guilt, and eventually will not hesitate to meet my compromise request.

This appropriate compromise of psychological tactics applied to marketing is also very useful, when we are dealing with a product with consumers, a step back to the sky, the right time to make the initiative compromise concessions, consumers will be more difficult to refuse, he will even remember your concessions, become your loyal consumers.

Psychological tactics Two: Favors let consumers have a sense of indebtedness

This tactic is the longest to see in the mall, when we are shopping malls, we can often find in the store there are a lot of try to eat, under normal circumstances we will try to take a try to eat, anyway, but not necessarily to buy, but after the test finished products, you will find that you have to leave the hands of empty will be a little embarrassed , the heart will appear to buy an idea, whether they really need to buy, and even your heart will start to find the reason to convince themselves to buy. Set an old saying: Eat others zuiruan. Although we had initially just tried and did not want to buy, the courtesy of others would have driven us to a greater chance of buying.

Perhaps today's society has become more indifferent, but in this indifferent environment although a little bit of favors will be magnified. And what is called the means of the man, the Zuiruan of the eater. When consumers get your benefits, they often want to give you a quicker return, otherwise you will always feel the stones of your heart. And the benefits you give to consumers may be just favors to you.

For this in our marketing campaign appropriate for your customers to send some small favors, then you will be very easy to get greater returns.

Psychological Tactics Three: contrast makes consumers lose their minds

Let's go on for example, one day you go to a clothing store to buy a T-shirt and we ask the clerk to recommend it. The clerk will first recommend a T-shirt for 30 dollars next will recommend a similar style, but the price to 300 yuan a certain brand T-shirt, so high price difference will give another different types of consumers two different psychology, the civilian consumer will think that 30 yuan this T-shirt and 300 yuan compared to really cheap ah, 30 Yuan. The ordinary one of these T-shirts is 30 yuan. And if it is to pay attention to identity brand people see such a high price difference contrast, psychology will think 300 yuan to wear more brand, have face. Will choose 300 yuan. This is the important role of contrast in marketing.

It is such a comparison will make users lose their sanity, especially in the domestic, the price is very obvious, so the use of a good price comparison will allow users to purchase the probability of a significant increase.

The psychological tactics of the three kinds of marketing that I mentioned above are based on the analysis of our consumer psychology. Through the analysis of consumer psychology will make it easier for consumers to enter our marketing layout, become our loyal consumers. This article from the Blood Rivers http://going7.com original, reprint please retain the source.