Unicom intends to reorganize its subsidiary value-added services

After the February China Unicom headquarters reform and personnel re-employment, Unicom will soon start a major business adjustment.　　Yesterday (November 25), The daily economic news reporter learned from China Unicom, the company will be in the near future of its value-added services subsidiary to adjust, involving 4 subsidiaries, of which 3 will be merged.　　Reorganization or involving 4 subsidiaries according to China Unicom insiders revealed that the adjustment involves Unicom music company, Unicom Video Company, Unicom new Time News company and Unicom Broadband online company, which Unicom music company or will be merged into China Unicom Music base, Unicom Video company and Unicom New news may be merged into Unicom Broadband online company. According to the daily economic news, the reorganization of the 4 subsidiaries involved, Unicom new time is the merger of China Unicom under the wholly-owned subsidiary, the current main business is the development of intelligent terminals and ordinary mobile phone terminal value-added service-oriented network value-added services. Unicom Broadband Online company is a wholly-owned subsidiary of China Netcom before the merger, and currently undertakes the support of the related value-added service platform of Unicom Group headquarters.　　Unicom Music Company and Unicom Video are engaged in 3G value-added services, respectively, music and video content. "The program has been heard internally, but no documents have been formally received."　　China Unicom insiders said that after the merger, the future group will also have certain supporting policies to support the development of value-added services. However, the industry is not optimistic about this integration.　　Telecom expert Wang Yuquan in an interview, said Unicom's business adjustment means that the previous market-oriented pilot work failed. According to the reporter understand, last May, China Unicom announced that its music, video and new news will be operated in a market-oriented way, according to the idea of Xiaobing, chairman of Unicom: In the 3G era, Unicom developed mobile Internet Content application services focused on music, video, instant messaging, mobile mail, and set up specialized operations for music, video,　　Instant messaging, mobile mail and other business independent subsidiaries. "Unicom has also set up a value-added business unit, and the original Unicom value-added services division into a number of more professional subsidiaries."　　The above Unicom insiders said that China Unicom to this end music, video, new Time news officially marketization, but also outside the hiring of senior executives.　　The merger is still a challenge. It is worth mentioning that, with the development of Unicom, China Mobile and China Telecom have taken the base, the center of the development model, of which China Mobile most successful, music base, reading base has been groping out their own way.　　Wang Yuquan that in China Unicom's business composition, because there are still some fixed network business, which also determines the Unicom's organizational structure than China Mobile more fragmented, the development of ideas are more complex. China Mobile related people in the "Daily economic news" interview that, because the subsidiaries outside the operator system, there are unclear responsibilities, and the relationship between the provincial companies are difficult to straighten out, which caused the company's poor operating embarrassment. In addition, the assessment of the products and KPIs (key performance indicators) of the subsidiaries is also difficult to clarify. “From China Unicom's merger plan, we should draw on the Chinese mobile base model, and incorporate the value-added service into the internal system of the operators to develop. "However, Wang Yuquan is not optimistic about this merger. He said that video, new time news into the broadband business, which means that the future Unicom's value-added business needs in the fixed-line business, mobile business trade-offs. The development and application of value-added services requires a great deal of innovation, which is a challenge to the operators in the traditional system.　　Operators should be more sure of the same architecture, and applications should operate as subsidiaries or third party companies. Yesterday, the daily economic news called China Unicom PR, the person said that there is no relevant information.