US retailer develops direct mail Chinese language is the threshold

Summary: Amazon's entry into the Shanghai free Trade zone to release U.S. direct mail China's impact is continuing. At present, many well-known U.S. retailers will reach the Chinese market. Famous department store retailer Penney, Macy's, Niman Markus have already opened direct mail

The impact of Amazon's entry into Shanghai's free trade zone on the release of U.S. direct mail to China continues. At present, many well-known U.S. retailers will reach the Chinese market. Famous department store retailer Penney, Macy's, Nieman Marcus have already opened the direct Mail China service, the electric Business enterprise Iherb, Shopbop and so on also opened the direct mail China channel. Although the Chinese market has become the eye of many American retailers, but because of business differences, language and cultural differences, consumer shopping habits and other reasons for deep digging.

Founded in 1902, Penney is one of the largest chain stores in the United States, under the impact of the electric dealer, the department store boss began to exert the official website and mobile end service, the current Penney has supported direct mail China services, consumers will see the page after the conversion into the price of various types of products, The goods purchased are 99 dollars free of shipping. Similarly, Macy's website has already been priced in renminbi.

In addition to the traditional department store net sales, the United States and various types of electric dealers also targeted the Chinese market. Natural Health Products Network Iherb is the gospel of tens of millions of sea Amoy, not only can have Chinese page, and direct mail China's way can be tracked, order discounts up to 40 U.S. dollars can be a full package mail. Shopbop, a fashion retailer bought by Amazon in 2006, has also opened a Chinese page, but unfortunately, the menswear page is currently available in English only. Shopbop Official website shows that if the use of a flat-mail receipt, not only can be free shipping, return costs are free of charge. In addition to these two, Ashford, Gilt and other online shopping companies also provide direct mail services for Chinese consumers.