User-driven incremental innovation

Think of "Economic Observer" a recent article on Apple's development strategy analysis of the article - "design-driven innovation." The article cited Jobs as an introduction to the mirror of the mirror's reflection on a daily basis and analyzed in detail the "secret" of Apple's success. Although the analysis is quite thoughtful, but many people may disagree. From my point of view, it is clear that Steve Jobs's inspiration or creative strategy of creating Apple's brilliant performance is not driven by design, since the allusions have clearly delineated a process that Steve Jobs "asked what he or she really wants" , But by "hope" to drive. The reason why Apple's case is analogy here is that every single subtle change in Baidu's products shows the same innovative gene: that is, hope-driven. But the difference between the two lies in: Apple's innovation comes from Jobs own hope, and Baidu's innovation comes from the experience of users and Internet users.

User-driven innovation is not a flashlight, a flash in the pan. The flash of innovation is breakthrough, and the experience-driven innovation is gradual. Apple's products in recent years in the hands of Steve Jobs to maintain this gradual frequency and trend, iPhone, iPad may be just the screen size changes, perhaps only slight changes and new features, the same style Sexual and overall design continuity is placed in an important position. The reason is actually very simple, as "hope", who will hope that after the new product comes out, you need to completely abandon the once used habit? That will only lead to a called "bad mood" experience, and contrary to hope. Purely by the design-driven innovation often do not have this continuity, because the designer, "out of color" is the most important thing, experience the second, the continuity is not so important.

Steve Jobs "to examine their own mirror is not to predict the future of the amazing invention, it is the manager's personal culture mirror." For Baidu, having such a mirror is a method and channel for managers to understand user culture. Baidu is not driven by Jobs' hopes as Apple did. It is driven by the experience of millions of users, on the basis of consistency and continuity. This mirror of hope must reflect the manager's understanding of the behavior of millions of users, enthusiasm for user values, habits and trends, managers need to fully understand their evolutionary trend, it is possible to judge their product strategy How to change with it. Based on this consideration, Baidu's measures are to continuously investigate the user needs, detailed analysis of massive data. Baidu's business nature determines that it possesses this ability. By this means, Baidu can find out what the user needs, so as to hope that the user as the direction, and constantly improve the self-function and products, so that tens of millions Users get better and more "cool" experience. Every experience gained by users is often subtly perceived by Baidu after years of analysis and exploration, or by continuous interaction between users and Baidu.

Not only this time changes in functionality and increase, in fact, Baidu every time the technological innovation and improvement are based on full understanding of the user's wishes created. Users' hopes are often not easily perceived, so many of the forefront companies in the industry often like to point their finger at imposing their own ideas on users, constantly implying that users are buying on their sales, forcing users to suppress and hide My own hope. In fact, Baidu actually does not need to be like those who preach Evangelism business, but only need to stand on the basis of their own data analysis, understanding, and then understand the user's hope can be "hope" is the richest motivation in human nature, The most cherished source of creativity, each user has its own heart, Baidu only need to "listen to hope."

The famous sociologist Siegmount Bowman describes the community of modernity as saying: "We know each other very well, we can trust what we hear, and for most of the time we are safe and almost never Confused, confused, or shocked, each other is never a stranger to us, and we may have bickering - but the bickering is kind and bickering simply because we're all trying to make our friendship The relationship has become better and happier than ever before. "Based on the understanding of hope, we see Baidu is forming a harmonious community with the user, and based on the driving force of hope, we see Baidu's products are more popular than ever before.

Each time you go one point, one hundred times is one hundred percent, one hundred points is full, that is, the user experience of contentment.