User experience is the cornerstone of the brand growth of electric business website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2011 is a year of E-commerce outbreak, the new industry after 10 years of precipitation finally ushered in a large number of capital injection of the golden period, whether individuals or traditional enterprises are crazy to invest in this market.

With the entry of capital, the rapid development of electric business platform, the refinement of category, the evolution of the pattern has been changing the pattern of this field. In the increasingly fierce competition environment, the creation of brand for the small and medium-sized businesses without capital advantage, it is particularly important.

The traditional enterprise brand has many natural advantages. Active consumer groups, low cost of publicity to promote high-quality small and medium businesses to grow rapidly, and stable growth of small and medium-sized businesses without exception in the user experience up and down the effort.

We have been talking about the user experience all these years, but in fact, we have been playing the price war, the promotion war, in the vicious low price competition, not only damaged the existing market environment also damaged the consumer to the product satisfaction.

What is the user experience? summed up is the consumer in the purchase and use of products in the process of subjective feelings. The elements of its inclusion can be described as a subject, and in view of the superficial knowledge of the author, we can only try to cite two examples.

Taobao c Shop "Wood three"

I believe many netizens know this shop. When you first enter this shop, you may be stunned. Home head two pictures after the scene with the mood text, this effect is more like a blog? Look down the title did not do any so-called optimization, some baby title even two words "Chao men"; descriptive language simple personality; no pre-sales customer service, promotion of self-help shopping, is completely contrary to the mainstream promotion method. But this shop is currently four crown, dynamic score higher than the average peer 50%, evaluation of exclusively buyers real feelings and blessings words ...

Of course, we go to a closer look, the advantages of this shop there are many, its store brand personality optimization to a point of appreciation. First of all, let the customer feel novelty, further produce appreciation, and appreciation in exchange for the vast number of loyal customers. This is worthy of personal business learning, but remember not to blindly imitate, beware of painting tigers are not anti-class dogs.

Taobao b Shop "Seafood Xuan."

The image below is a buyer's evaluation I saw at the Seafood Mall. A Tibetan poem, the first word of each sentence is linked to the "Seafood Xuan sincerity does not deceive customers business is booming." Very talented person, presumably is to eat good, poetic Dafa, immediately compose a first strike.

A "sincerity does not deceive the customer" makes me feel very deeply, we look at many evaluation time, even if the product quality is good, also is to praise the product itself speech, rarely useful to "sincerity" such words. May be he paid more than the postage of the shop immediately, may also be a businessman dare to admit some of their products some defects, but no matter what, seafood Xuan is to let customers really feel sincere business. If there is no perfect after-sales service and excellent corporate culture, an electric business enterprise is not in this general lack of integrity in the market background, so that customers feel "honest not to deceive the customer."

In addition to personalized design and its supporting product services, the user experience also includes many aspects, this can not be listed here. From the customer's point of view, transposition thinking, the user experience is so simple.

Finally, with this year's network business Assembly Ma said a word to end it.

"E-commerce operation is not a product, but experience, experience is by service, rely on each employee to change, to improve." ”

The article is indeed so original, source address: http://webmaster.hellolee.net/post/3.html