Vanke 139 million won the Shenzhen tourism Project plot

According to public reports, February 23, Vanke Dong Tan Huajie said, in response to this round of the country's real estate industry regulation, Vanke will soon reduce the amount of land.　　However, the voice just fell, yesterday (February 24) Vanke in Shenzhen Longgang District Nanao again won a tourism project plots. The Shenzhen a total of 6 pieces of land, Vanke's Shenzhen Riding Yacht Co., Ltd. to the bottom of the price of 139 million yuan South Australia to compete in the street Orange fishing area (number g17301-0024) parcel.　　Data show that the land area of 41487.44 square meters, building area of 22380 square meters, is the largest piece of the listing.　　For the Vanke, it may mean that Vanke will accelerate the expansion of tourism real estate in the future. Overweight tourism property according to land planning, Vanke won the land belonging to the "Hotel + services + recreational facilities" site, but also Vanke's yacht club location.　　In this respect, the analysis said Vanke may use the land for the expansion of the yacht club facilities.　　However, Vanke said the land will be used for the future development of the Vanke Huizhou da Island Project to prepare for transportation.　　January 5 This year, the same region of the Vanke Double Moon Bay Project officially laid the foundation, a total investment of about 1.5 billion yuan, which is the largest investment in Vanke tourism holiday projects.　　In fact, whether the Vanke bi-moon Bay project, or the Huizhou Big Island Project are Vanke layout of the Eastern Ocean strategy is an important link. In fact, the development of Vanke in Shenzhen South Australia and the Shenzhen municipal government to develop high-end coastal tourism.　　Prior to this, the Shenzhen municipal government made it clear that the eastern coastal area as a major base for the development of yacht industry in Shenzhen.　　Tan Huajie also said that tourism real estate and endowment housing is the new business of Vanke more important two development direction.　　As early as 2007, Vanke has invested 1.005 billion yuan in a strong Hainan Lang Qin Bay project, initially involved in tourism real estate, and to make it into an international hot spring resort village.　　In fact, in recent years, Vanke has been trying to change from a single residential real estate to a more business-like strategy, in major cities have been involved in hotels, resorts and other commercial real estate and tourism real estate areas. When it comes to Vanke's transformation, Wang Junpeng, a senior researcher at the World Union's real estate market research department, said: "Vanke has been vigorously developing vacation and hotel projects in the past two years, which is related to the strategic adjustment of Vanke."　　Despite this, many of the housing companies, including Vanke and merchants, have been involved in commercial real estate and tourist property in recent years, and there are some passive factors.　　The World Union studies that in recent ten years China's real estate through the policy support period to the policy frequency period transformation, the dense regulation policy sword refers to the residential market, the housing market competition is more and more fierce, the housing enterprise profit Drop control also more and more difficult. In this respect, Wang Junpeng said: "Compared to commercial real estate, residential property market policy uncertainty risk is increasing, including Vanke, all developers have to contact commercial property."　　"In addition, the high return on tourism and commercial real estate can also make up for the decline in the profits of housing companies in residential property." Continue to seek strategic transformation with a decade-old focus on residential developmentCompared with the development, Vanke today is beginning to seek a strategic transformation. Since Mao Daqing by Vanke from Cade Home, Vanke in commercial real estate, tourism real estate development dynamics is very big.　　"Wang Junpeng said.　　Cade has been focused on commercial real estate development, the introduction of Mao Daqing, but also by the industry as Vanke into commercial real estate precursor. Vanke said in a written reply to the daily economic news Reporter: "The commercial properties that the company explores are mainly those that meet the direction of urban development and can be matched with residential apartments or holiday-dwelling products." Tan Huajie also said in different public occasions, Vanke's ability to develop commercial real estate development is also a step-by-step process, will not be eager to fully expand.　　Vanke's non-domestic business accounted for, in the long run, want to control within 20%, in the short term hope not more than 10%. Data show that, May 26, 2010, Vanke and the world's Hundred Hotel Enterprises Guanlan group into the high-end commercial real estate in Wuhan.　　After January, Shenzhen Vanke signed a hotel management group to manage its Vanke Center hotel project. During the same period, Shenzhen Vanke also signed a contract to manage the Grand Island Hotel.　　November 6 last year, Wuhan Vanke and the world's top 500 Singapore star Lions Group's FAI Sheng International Contract, officially in its development and construction of the Golden Zone Blue Bay project to introduce Modena luxury hotels. It is clear that Vanke will accelerate the expansion of commercial real estate this year, since it has been laying high-end hotel properties and urban complex projects in one or two-tier cities such as Shenzhen, Shanghai and Wuhan last year.