Vanke four years ahead of the dream of selling billions of revenue to improve management will become a new proposition

Vanke A (000002.SZ) previously proposed the hundreds of billions of sales dream in December 2010 finally become a reality, this will become Vanke and even the entire Chinese real estate industry milestone. Yesterday, Vanke Dong Tan Huajie in the "First financial daily" interview, said that the realization of billions of sales targets, on the one hand, Vanke will bring more large-scale benefits, but on the other hand, Vanke's business management complexity poses greater challenges,　　It will be an important proposition for Vanke to explore and establish the enterprise management system which can continuously improve the managerial ability and entrepreneurial passion. Self-purchase purchasing power to help push Vanke's dream according to the December 3 announcement of Vanke, as of December 1, 2010, Vanke has achieved sales area of 8.307 million square meters this year, sales amount of 100.06 billion yuan.　　And after Vanke President Yu Liang expected Vanke 2014 sales will reach hundreds of billions of the scale, this goal is more than four years ahead of the expectations of Yu-Liang. The announcement shows that Vanke November to achieve sales area of 970,000 square meters, sales amount of 12.87 billion yuan, the year-on-year growth of 86.6% and 146.3%. Vanke accumulated the first 11 months to achieve sales area of 8.288 million square meters, sales amount of 99.81 billion yuan.　　Plus the December 1 new signing amount, Vanke's sales this year has broken through the billion mark. The previous August, Vanke to 11.99 billion yuan sales of domestic real estate companies to refresh the single monthly sales record, Vanke in September sales again hit a record high, sales amount of 14.21 billion yuan.　　This popular sales momentum in October continued, October Vanke to achieve sales area of 1.307 million square meters, sales amount of 15.51 billion yuan. 2009 Vanke has achieved sales area of 6.636 million square meters, sales amount of 63.42 billion yuan. Vanke sales target is 80 billion yuan this year, completed at the end of October.　　As of December 1 this year, Vanke sales were 1.56 times times the amount last year.　　Vanke board chairman Wang Shi said in an interview with this newspaper, Vanke has consistently adhered to the strategy and builders of the pricing strategy, as well as the decoration room has been adhering to a significant increase in popularity, this is Vanke in the context of macro-control is still good performance of important factors. The analysis report of the Securities of Japan believes that the rapid expansion of the two or three-line cities has achieved Vanke's position as the industry leader. Vanke business in recent years, the composition of the two or three-line city accounted for a rising, the Bohai Sea region in the first 11 months of this year's sales scale than has been in the leading Yangtze River delta region and the Pearl River Delta region, and the Midwest region also showed a relatively rapid rise in momentum.　　This year Vanke also entered Kunming, Guiyang, Tangshan, Jilin, Langfang, Yangzhou, Yantai, Urumqi, Qingyuan and other markets, Vanke has entered more than 40 cities. Another analysis of the industry, as Vanke has always adhered to the demand for their own housing, small and medium-sized ordinary residential main mainstream product positioning, its products in the context of regulation easier to get the support of purchasing power. At present, Vanke sales of products in 90 square meters toThe lower huxing accounts for about 60%, 144 square meters of the following huxing accounted for nearly 90%.　　Vanke in 2007 to create a 50 billion-yuan performance, 2006 to 2007 Vanke in the hyper-growth period, sales from 21.23 billion yuan soared to 52.36 billion yuan, the growth rate from 52.2% to 146.6%. Pardi, the largest real estate company in the United States as a role model for Vanke, was affected by the financial crisis, with 2009 sales earning only 38.　　700 million dollars. However, Yu Liang said that after the introduction of a new round of regulation and control policy, the market had a clear impact. Tan Huajie also said that from the customer purchase funds constitute the situation, the recent tightening of the situation is very clear, the policy has a significant impact on the market.　　Vanke customers accounted for one-time payments, October to 30%, November further rose to 35%, while 2009 and 2010 years ago 4 months, the average of less than 20%, even in the 2008 market adjustment period, the average is only 27%. The shift to scale expansion and management benefits of the double drive billion scale is not only for Vanke 25 growth affirmation, but also for the future issue of challenges.　　After crossing the threshold of hundreds of billions, Vanke is entering the era of "expansion of scale and improvement of management efficiency". A number of Vanke insiders said that the simple pursuit of scale development is not Vanke's development goals.　　Some industry analysts believe that as residential developers have moved to commercial real estate, Vanke gradually expand commercial real estate business will become hundreds of billions after the problem should be the meaning of the title.　　In fact, when the outside world is still on whether Vanke should enter commercial real estate and heated discussion, Vanke has quietly in Beijing, Shanghai, Shenzhen, Xian, Dongguan and other investment in commercial real estate more than 20 billion yuan, 2010 Vanke's investment in commercial real estate is unprecedented. But Tan Huajie says it is largely a misreading of Vanke, Vanke will continue to focus on residential development, "We do not believe that the current housing market can not accommodate a greater Vanke, Vanke in China's residential market accounted for more than 2%, which is a very low share." Although Vanke is already the world's largest residential development company. Tan Huajie said that at present Vanke will still take Pardi as a learning role model, but HSBC's adaptability to various market environment is also worthy of Vanke research study. HSBC is an outstanding representative of the diversified shareholding enterprises, the HSBC development model driven by professional managers, has been respected by Vanke in building up a mechanism to keep forging ahead and maintain a permanent entrepreneurial passion, which has a highly unified standardization and a corporate system of decentralized management for many of its companies, And every time in the crisis has demonstrated beyond the imagination of the forward-looking and strategic, these and Vanke's ideas are basically consistent.