Vanke suddenly cut prices developers say will not follow suit

"Financial" comprehensive report November 18, Wuhan Vanke released its website, said that its five major items in the sale of the project at the same time to launch preferential activities: Every Friday major projects launched 10 sets of "one price" special listings, home purchase is to send 11888 yuan household appliances Fund; Another 6 months of property charges.　　In the gold and Silver Lake Vanke Golf Project A set of original price of 889,000 Yuan House, a special offer of 827,000 yuan.　　For this price reduction activities, Wuhan Vanke's argument is: Vanke has always taken builders attitude, the introduction of each new deal does not stop speculation, status quo, to provide market-compliant products to meet customer demand for products. In Shenzhen, Vanke also played promotional ads said, Vanke Five yuan total straight down 200,000 yuan, Vanke Golden Qin Garden and Vanke golden mid-Levels also played a discount of 100,000 yuan and 80,000 yuan of the words.　　But the reporter calls Vanke aspect, the related Personage said, the Vanke five garden leads the peak to be sold out, the six peak also only has more than 10 sets of houses to sell, namely, the price is only the tail goods promotion only. But Vanke's Beijing and Shanghai projects showed no signs of price cuts. According to the Beijing Business Daily reported that Vanke in Beijing, including Vanke Park No. fifth, Vanke Blue Mountains, Vanke Changyang Peninsula, Wanco, and other projects have not appeared in a new round of promotions.　　In addition, Vanke's projects in Shanghai also have a firm price. In 2007, Vanke was also the first real estate company to cut prices, followed by real estate companies to lower prices.　　But from the current situation, Vanke's price has not caused the real estate industry shock.　　Vanke's price reduction behavior, some developers said, many developers are now well-funded, will not follow suit. The Oriental Morning Post reported that some developers believe that the price of the developers risk is far greater than the price. First, the price will throw a signal to the market-the house does not sell, and then increase the customer's wait-and-see mood; On the other hand, Vanke has also encountered a project to reduce prices caused the early owners check-out, to bring unnecessary trouble to the enterprise. In some regions of Shanghai, developers have even set up a no price alliance to digest the impact of the company's price reduction on the entire industry.　　Therefore, Vanke Wuhan Company's price reduction, it is difficult to drive nationwide prices down. (Network editor Deng Meiling)