"Viral marketing" classic success stories of the Waves Network

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In the marketing channel of the promotion website, a common and very effective method is viral marketing. It's the same as the principle of virus transmission, the first to identify some "pathogens"-netizens, and then by this part of the netizens consciously or unconsciously spread the message, so as to achieve our promotional purposes. This method is also effective for a new station.

First, make "virus", which is what we usually call "hype".

Find the bright spot of our website, the publicity to publicize the information hype into focus, once become hot or focus, even if not to do any marketing activities, what the slightest sign of trouble, all own media, netizens scramble to "report."

Waves rippling computer knowledge learning Network For example, the site just on the line when the staff is not enough, to take into account the content of the update, increase the chain, attract the flow of these three tasks, indeed it will be some difficulties. At this point, they use the "viral marketing" this way: according to the construction of the station process encountered many difficulties first wrote a "webmaster must have 11 quality" to the most authoritative webmaster network, because the article written, the basic webmaster will have this experience, caused the webmaster's resonance, This article has been competing to be reproduced in the Dajian station class website. And in the process of writing, the article is closely linked to the Web site, with the Web site: www.mybbdy.com, so, reprinted not only for us to bring the flow, and increased a large number of outside the chain, kill both birds.

Secondly, the selection method and the "low immunity" crowd.

In the use of "viral" marketing, you can choose the following tools, such as: Free e-books, free software, free flash works, free greeting cards, free mailbox, free instant chat tools to disseminate hospital information for netizens. It is also necessary to find a part of the highly susceptible "low immunity" crowd, who spread "pathogens" everywhere.

This method passes through the Blue Wave Net experiment, the effect is good. "Rippling voice control player" is the site's characteristics of resources, they take it as a bright spot, wrote a promotional soft article. Soft Wen is a story, "rippling voice control player" in the text is the husband to conceal his wife's use of the secret weapon, the results, the same day search "rippling voice control player" came to the site's IP reached more than 500, are all directed to the player. Many people read it and then adapt it to other stories, in the tone of the third party to continue to spread, to bring more traffic to the site.

Third, timely update "virus".

In order to prevent "the virus" in the flow of "self hypnosis" state, must give the "virus" itself "activation" function. The market's acceptance process for a new thing will always be different. Experiments show that the "virus" in the early days of the real "low immunity" crowd actually very few, "virus" diffusion will be a gradual increase in the process, with the "virus" spread, the virus infected people began to appear in large areas, so timely update the "virus."

That is, when you send out a soft text or something that is intended to spread as a virus, you must always follow up, especially some big forums, new posts, the old post on the sink, so, in your "virus" is not hot up, you have to actively spread.

Finally, the hinterland needs to spread.

Once the poisoned population reaches a certain scale, the role of the product and service information carried by the virus itself begins to show. Audiences generally have the characteristics of dog, it is natural to the "virus" obsession to migrate to the products or services it carries, thus forming a product or service itself natural sales.

"Viral marketing" is the core of the "virus" manufacturing. and "viral" marketing success is the key to "virus source" choice, adopt "viral" marketing way, must design good innovation, extremely attractive "virus source", if the design is not innovative, for netizens have no attraction, then others will not help you to promote free.