Viral network marketing through "Jiangnan style"

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The so-called "viral network marketing", is through the user Word-of-mouth publicity, information like viruses spread and diffuse, the audience has a subtle impact. In other words, by providing valuable products or services, "Let everyone tell You", through others to advertise for you. Nowadays, viral marketing has become more and more closely related to our life, and has been successfully exploited by many businesses.

Now, you know, the red songs on the internet, right? Only 105 days after the video was uploaded to the web, YouTube clicked more than 500 million times. According to foreign media reports, Channelmeter predicted that by December, the "Jiangnan style" video will become the first YouTube hits 1 billion times video, replacing YouTube's top-ranked Justin Bieber Bieber Baby "and the second Jennifer Lopez (Jennifer Lopez)" on the Floor ". The following chart shows the rapid development trend of Jiangnan style:

"Jiangnan style" fire, but why it fire it? Some say it opened the song of the era of internet marketing boom. Indeed, one of the reasons for the fire is the use of viral internet marketing, the use of the Internet, the rapid and effective means of communication to red songs. A natural move that seems to be uploading video online, why does it cause such a big effect? The following figure is the information map of the new media produced by Beida (part):

In fact, we can see on the Internet, in addition to the genuine "Jiangnan style", the cottage version is also popular network, everywhere visible, small to the Warcraft version, large to the Korean police version, they undoubtedly for the song propaganda played a role. As a result of these shanzhai version of the rampant, resulting in general imitation of the public, all classes have, have to say that the "virus" spread really fast. Looking back, the song first uploaded to the network, and then used a popular way to spread to the public, the public and the natural spread to life, a biography, spread, so the unconscious of the "Jiangnan style" fire, to the sudden trend of the world red.

Today, the Internet is flooded with words that are no longer "fang" and become "Uncle Bird". But think about why Fang was so hot before, after all still use viral network marketing, but marketing is not a product, of course, this is also the promotion of social media. Small make the first time see this word should be in Micro Bo, at first just feel very funny, but unexpectedly can become a business marketing means, soon flooded to the various places on the network. By "Fang, what do you think?" Evolution to the online "fang, winter How do you live?" Sohu CTO Wang Xiaoquan also asked: "Fang, the recent ' Jiangnan style ' popular How do you think?" It can be found that we, that is, the public to promote these such as Fang, Uncle Bird's fiery.

It is undeniable that viral network marketing is a direct, fast and effective way of communication. In the future, this way of communication will be linked to social media, traditional marketing, more rapid transmission, more powerful appeal.

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