Virtual operators have to carry out swaps business, the flow of billing units will be a package trend

After the virtual operators to the voice and flow of the free exchange of the launch, the basic telecom operators also began to follow. Recently, there is news that China Mobile Guangdong Branch will launch a lazy person billing package products, can be voice, SMS and traffic interchange, the standard 1-minute call =0.75m, 1 short/MMS =0.5m the proportion of flexible conversion.

Yesterday, (January 13), "Daily economic news" reporter called China Mobile Guangdong Branch to verify the matter, the company said that the company is indeed about to launch such products, but more detailed business content is currently inconvenient to disclose.

Virtual operators have switched businesses

In fact, China Mobile is not the first basic telecoms operator to launch such a business. As early as July 2014, China Telecom has launched similar products. China Telecom at that time launched personalized package "custom" activities of the biggest bright spot is that the package content of voice, traffic, SMS random "set, change, gift, change." And the change is the user of the month package within the flow, voice, text messages according to a certain proportion of free conversion. and the conversion standard is that 1 minutes of voice =2m traffic = 2 SMS.

However, the conversion has a limited condition, one must be customized package users, and the user converted up to 3 times a month, only one conversion per month, the maximum of 1000 minutes, 1000M traffic and 1000 SMS.

Liang, an independent telecoms analyst, told the Daily economic news reporter that the fact that basic telecom operators launched voice-SMS traffic swaps was, to some extent, "pushed" by virtual operators.

July 2014, virtual operator Snail Mobile also launched a section 170th products, one-year users can arbitrarily select the product content, flow, voice interchangeable, 3M flow can be converted into 4 minutes of voice, every 4 minutes speech can be converted to 3 m flow.

Then Alibaba's virtual operator Ali Communications announced 170th tariff scheme can also achieve traffic, voice, SMS Interchange, standard for 1 minutes =0.75m,1 message =0.5m. But there are not too many restrictions on the number of virtual operator swaps compared to the underlying operators.

Liang said that the main reason why basic telecom operators were slow to launch the product compared to virtual operators was the concern that many 2G and 3G users needed to be balanced and coordinated, and that virtual operators did not have the concerns of basic telecoms operators and could be launched quickly.

Flow for billing unit will be a package trend

Today, the basic telecommunications operators launched voice, SMS and traffic interchange products, the background is that its main business began to change dramatically, SMS business has slipped, call business growth to meet the ceiling, while the flow of business growth quickly, but also face an increase in the embarrassment of not increasing.

Ministry of Industry released 2014 years ago in November, the economic performance of the telecommunications sector, the January-November National Mobile SMS business volume 697.9 billion, down 16.1% year-on-year, income reduction of more than 8 billion yuan, the national mobile phone to talk about the length of 2,681,210,000,000 minutes, an increase of 1.2%, Continued three months of growth, mobile Internet access flows up to 1.82 billion g, an increase of 60.3%, year-on-year growth for the first time more than 60%.

He Xia, Deputy chief engineer of the Institute of Policy and Economic Research, Ministry of Communications, said to the daily economic news reporter, with the change of business, the telecom base operators in the package billing technology and management methods will also change, voice SMS traffic interchange is only the development process of the episode, The future voice calls are based on traffic, is to buy traffic to send voice and text messages, because future telecom operators ' package design trend is based on traffic for the billing unit.

It is understood that the basic operators in the United States have carried out similar operations. In March 2013, T, the US telecom operator, introduced a new, no-contract package that would only charge for data traffic, while telephone and text messages were completely free. It is understood that the package of the minimum monthly fee of 50 U.S. dollars, you can enjoy 500MB high-speed data (more than part of the speed limit), not limited to voice calls, unlimited text messages.

In fact, in China, basic telecom operators ' packages are also showing a similar trend. December 2014, at China Mobile Global partner Conference, China Mobile launched the "three new" business with integrated communication functions, the original mobile phone "call", "message", "Communication record" three basic functions upgraded to "new call", "New News", "New Contact", the biggest bright spot is, Whether you are calling or texting, you can go data traffic. (Editor: UT006) original title: by the virtual operator forced Guangdong Mobile Test water voice and flow exchange