Virtual operators: Traffic at 1G price of 120 yuan "wholesale" do not know how to play

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Virtual carrier license issued into the countdown. The Ministry of Industry Minister Wei recently said that, as of the previous, a total of 10 companies to the Ministry of Industrial applications for virtual operator license, the first batch of mobile communications resale business pilot approval will be issued during the year. This also means that the first batch of virtual operators will be released within a week.

But there are applications for virtual operator Enterprise executives to the south are spit channel, at present, operators according to 70 percent of the price will be SMS, flow rate "wholesale" to the virtual operators, "to flow for example, 1 g of the price to 120 yuan, even ordinary agents, 1 g of the price of less than 30 yuan, now so high ' Wholesale price ', really do not know how to play. We can only get a license first. ”

Ministry of Industry: 10 companies to apply for mobile resale

This May, the Ministry of Industry issued the "Mobile Communications Resale Business Pilot Program" pointed out that the three basic telecommunications operators must be in the two-year pilot period, with more than two resale enterprises. At that time, 5%~1% securities expected that the three major operators in two years to come up with 0 of the market share and the share of the public, when the market size of 6.25 billion to 12.5 billion yuan.

Wei said at a new state news conference this week (December 23) that private enterprises should be encouraged and supported to enter the telecommunications sector. "Mobile communications business is the focus of the current development of communications industry, hot spots, but also the fastest growing field." This year's focus is on the introduction of private investment in the mobile communications business pilot work. ”

It is reported that at present, there are 16 private enterprises and China Telecom signed a mobile resale contract; 14 private enterprises have signed commercial contracts with Unicom, and 17 private enterprises have reached a cooperative intention with Chinese mobile. Due to the overlap, the ministry received 10 formal applications. Suning, Gome, di-letter, Eschde, and other enterprises and the three major operators have reached cooperation, the first batch of mobile communications resale business pilot approval will be issued during the year.

The so-called "virtual operator" is the purchase of telecommunications services from the infrastructure of telecommunications operators or leasing of telecommunications facilities, repackaged into its own brand of telecommunications services, and then sold to users to obtain profits.

Compared with the traditional telecom operators, the virtual operators have more flexibility, can be targeted for the segmentation of consumers, to provide more personalized services.

Virtual operators have no idea of implementation

According to the Ministry of deployment, virtual operator number has actually entered the countdown ——— next January-April for the reseller and cooperation operators of the system docking period and the preparation period, starting from May 1, the official release number, to the end of 2015 for the virtual operator "pilot operation" phase.

But the virtual operator to really "landing", is not simple. There are virtual operator executives (Jia Hua) to the south are reporters spit channel, the three operators to give the mobile resale price, far higher than the ordinary agents, "simply do not know how to play."

According to the person introduced, in terms of SMS, the operator gives the price is 7 cents/article, but the average agent in 5 points/even lower, "You see full street SMS Mass company, send a lot of words, a as long as three or four cents"; in terms of traffic, the virtual operator to get the price is 120 yuan/G, and ordinary agents less than 30 yuan G Voice fee of 0 1 yuan/minute, and the operator's current package service is basically the same price. If the promotion node launched the "Charge 300 to send 300" activities such as the virtual operator to get the price is completely uncompetitive.

"We were hoping to get a lower discount and give the user a more flexible combo package," he said. But for the present, first of all, the price is too high, no profit can be said; the second is that most operators are in the form of package packages, ' wholesale ' to us, we do not dismantle the reorganization of the package, our position than the agent is inferior; the third is the landing of the problem, even if we get the national virtual But landing also and the operators of the city company negotiations, it is impossible for us to take Beijing card to Guangdong to sell, so now there is no train of thought. "Jia Hua revealed that he also found some of the carrier system friends to help do some feasibility plan," but they look at the price is dizzy, said unable to do. If you do, you need to apply for a high subsidy to pull the user. ”

Earlier, Suningyun Business Communications Division general manager Gu Wei has said to the south, virtual operators can provide three main services, one can be short message, voice, flow and other combinations for more flexible package, sales to users; the second is the future must be traffic management, such as a user like to see a video site, that suning can use free flow , a monthly subscription to provide services to consumers; The third is that the enterprise can customize more personalized service for his user group and cooperation object.

A number of operators to reporters frankly, to the virtual operators to throw such pricing is understandable, "who want to find a group of people to disrupt their own price system, digging their own corner?"

Reporter: Wangxiaoxing intern Hu Yufeng