Vodafone cuts smart-phone data roaming fees

At the end of November 2010, Vodafone unveiled a new daily-use and monthly-fee standard for European Tour users using smartphones, which means the new billing is simpler and cheaper. Torrio Colau Vittorio Colao, chief executive of Vodafone, said: "I think the competition will eventually follow up ...." This is a good and healthy measure to be taken. Vodafone says customers will charge a uniform fee for roaming outside the country and within Europe. Outside the UK, users can pay an additional fee of € 2 (USD 2.6) per day on the basis of the original data package, while the UK charges an additional 2 pounds (3.1 US dollars) daily. This fee is down by 60% compared with the existing fee standard. In addition, data traffic standards have been improved.　　Those who often travel abroad can choose their domestic monthly service to include the cost of data roaming fees. "It's the smartphone age and we want our 35 million European data users to be able to use smartphones as freely as they do at home in Europe," says Torrio Colau. We expect growth in smartphone sales in Europe to rise from 32% today to 70% in 2013. We are launching this market-leading, most valuable roaming data service package, designed to promote the smartphone market.　　Previously, Vodafone said it planned to increase the proportion of smartphone sales in Europe to around 70% in the fiscal year of March 2013 and 32% for the fiscal year 2010. Vodafone, which started in November 2010 and December in Vodafone's major European market, will be implemented in Vodafone's entire European market this summer.