Wal-Mart CEO Ed: tough Attack Green change

Is the concept of sustainable development moving from an empty concept to a more realistic and specific consumer standard for Chinese consumers?　　This is the question that Wal-Mart China president Ed is thinking about. In a discussion at the Summer Davos forum in Tianjin September 13, Ed, president and CEO of Wal-Mart China, said: As in Western countries, consumer demand for sustainable development is growing in emerging consumer markets, including China. Therefore, Wal-Mart will implement the concept of sustainable development in its operation, and strive to provide consumers with more cost-effective products for the environment.　　This is already the development of international retail industry "the new normal", that is, the normal. He also pointed out that Wal-Mart has noted the following economic recovery phase of the new trend of consumption: according to statistics of the National Bureau of Statistics, January-July this year, the total retail sales of consumer goods 8.5 trillion yuan, an increase of 18.2% year-on-year, compared with the same period last year 3.2%.　　In the second quarter of this year, China's consumer confidence index has continued to rise for 5 consecutive quarters, consumers are optimistic about job expectations and income growth expectations, and consumption will increase. But consumers will continue the spending habits they have developed during the economic downturn: conservative propensity to consume, for example, are more sensitive to price.　　Regardless of the income of consumers, they insist on buying more cost-effective products. In addition, consumers will spend more wisely: more and more Chinese consumers are abandoning farmers ' markets or small grocery stores and turning to supermarkets, where commodity prices, quality and safety standards are more stable.　　In addition, the first condition for Chinese consumers to choose a retail store is a convenient location, the freshness of the product and the price. In the past two years, Wal-Mart has implemented a series of new measures to promote the sustainable development strategy, more direct procurement of fresh fruit to farmers, in 2008 in the Beijing region opened China's first energy-saving and environmental protection supermarket, began to vigorously promote the "green supply chain."　　But not all initiatives are welcome, environmental supermarkets were once thought to be a hit, and green supply chains have spooked some of China's small and medium-sized suppliers, who believe that Wal-Mart will have only two options after planting environmental and labour standards, either by raising costs at the risk of not making money or by getting out.　　But these objections are not enough to change the attitude of Ed, who has always been a tough gesture. Mark Forster, global president of Accenture Management Consulting, told The Economist: Wal-Mart's approach, at least, inspires people to think about how to build a greener end-to-end supply chain, and also to make companies realize that by combining cost-saving and green into a corporate strategy, many customers have integrated green and lean, Wal-Mart has at least begun to act to influence consumer behavior, and of course it takes a long process to influence consumer behavior. Because the difficulty is that many consumers do not want to pay a premium for green products. "At least in my opinion, Wal-Mart is doing the right thing," he said. The question now is whether Wal-Mart can keep going until it becomesWork that day. ”