Wang: Doing something to brighten your eyes

Problem

First Venture: Business Excellence Network

Second venture: Small foreign trade Dunhuang net

Why start a business?

E-commerce is the next step in the team's consensus, and the United States has a successful precedent for Amazon.

I didn't want to do the same thing, so I didn't do it again, but the experience of doing it made me see the great prospect of E-commerce.

Team Building

Wang, aged, Xunchangqing composed of the founding management team is highly complementary.

Team creation is very unstable early, recruited a lot of traditional foreign trade talent, but because of the Dunhuang network prospects are not clear have chosen to leave. Later, the Dunhuang network gradually succeeded, bringing together a lot of talent at home and abroad.

Fund Raising

Lenovo, Jinshan investment to provide start-up funds, the amount of 1 million U.S. dollars.

He invested 1 million yuan to support the early operation of the website, and then rely on the sale of their own vehicles to maintain operations, until the first group of VCs.

Entrepreneurial status

At that time from the foreign-invested professional managers in the transformation of entrepreneurial executives.

To do the Dunhuang net is to create a system from zero, every detail to consider, to the company's prospects have a comprehensive strategic consideration.

Whether the competition is fierce

At that time, the main competitors have e-country, 8848, Sina, Sohu, beta-DSM, when. Competition is more intense.

The Dunhuang Net chooses a road which the others have not traversed, therefore is difficult, is also not easy to be duplicated. At the beginning of the Dunhuang net, there were few direct competitors.

Entrepreneurial environment

China's Internet entrepreneurial environment is difficult, for intangible intellectual property protection is weak, resulting in duplication, plagiarism and even the prevalence of theft.

Big internet platforms have a natural advantage, and entrepreneurs are a big challenge for entrepreneurs when they choose an area where they need to think about what a giant would do if they entered the field.

Corporate outcomes

August 2004 Amazon wholly-owned network of outstanding acquisitions.

Small foreign trade is a huge gold mine, the current Dunhuang net has only achieved its own dream of one-tenth. In the development process, cooperation, financing and even listing are the process of Dunhuang network must be.

Entrepreneurial sentiment as a professional manager of foreign enterprises, in the process of doing things in accordance with the design of the operating mechanism of operation, and has a large enterprise resources and channels, but it is difficult to enter the core areas of enterprise operation, more is the implementation level. After the transformation of entrepreneurs, the environment and the face of foreign companies completely different, they become the core of the whole enterprise problem, because they are the helm, everyone can retreat, their own not.

At the end of 2005, Wang sold his car at a low price.

The Dunhuang net has a handful of cash on it, and all the money sold is used to pay employees.

Online only six months of small foreign trade website Dunhuang Network has been her initial 1 million investment depleted, revenue beyond income, as the founder of the Wang and dozens of venture capital talks did not melt a penny.

Du Jiane has said this once in Microsoft, Cisco has followed their old subordinates: "Tree Tong This little girl is very strong, perseverance." ”

She also said that she was in Microsoft, Cisco, may not be the most successful one of the most diligent, but is absolutely the most persistent, the Dunhuang net this will "let their Eyes shine" business in particular.

After leaving the network of excellence, her next goal was to go beyond what was done in excellence, and the Dunhuang Web carried her dreams and hopes. The revenue is very little, the recruitment of traditional foreign trade talents have left, Wang lonely stick, in her words, each founder must let oneself become a very powerful person.

From 2004 to 2006, Wang met with dozens of investors before and after, disappointing her.

"How can I be a successful entrepreneur, people say that VCs are investment teams, investment experience, but it seems that this is not the case." "The aura of the original CEO of the great web has not brought the convenience of entrepreneurs who have been successful startups," Wang.

Indeed, the pattern of the Dunhuang net is too special: the United States does not have a successful precedent for reference, which makes most Silicon Valley lead investors lose the courage to invest; it was almost universally acknowledged that Alibaba was b2b,b2b Alibaba, and that Business-to-business "Alibaba was enough".

All said La Feng cast is to tell the story, Wang told dozens of times the story but did not pull a little wind cast. She did not retreat, "small online foreign trade is indeed different from Alibaba's model, although no one and the Dunhuang network competition, but we have to bear the high risk and uncertainty, but also the loneliness of the stick." ”

January 2006, "The heart is very strong" Wang ushered in the cause of the turnaround, has invested in Alibaba's TDF (Kleiner) China's competent partner Ru Linchi to the Dunhuang net injection of millions of yuan, the understanding and judgment of the business-to-business industry let Kay Peng Hua Ying recognized the value of the Dunhuang net.

Wang's prophecy fulfilled, the Dunhuang network created a small online foreign trade model due to the financial crisis and ushered in the outbreak.

2009, the Dunhuang Net small online trade volume reached 2.5 billion yuan. Wang's goal was to raise the figure to 6 billion trillion yuan in 2010, accounting for 60% of the country's total online trade volume.

April 26, 2010, Alibaba announced that the $100 million trillion of small foreign trade online trading market-the global fast selling official business, the Dunhuang net ushered in the strongest competitor to date, although the opponent is late 5 years.

Alibaba's High-profile entry has again verified the value of Wang adherence.

"Any person who has personally experienced the growth of e-commerce, whether he failed or succeeded, are inseparable from E-commerce, I also do." The idea of the founding of the Dunhuang network there is no way to follow, no way I took a knife with a gang of people to chop out the road, we are proud of ourselves. "It is hard to imagine a quiet Wang would say such a harsh word."

2010, Wang into the e-commerce industry for 10 years, the Dunhuang network 5 years old, but today's Dunhuang network is only her mind sketched in the Dunhuang network ideal blueprint of One-tenth.

Dialog Wang:

Tencent Science and Technology: do excellent when the competition, we will have preconceived opinion, E-commerce is a coolie live, not a weak woman can withstand and face.

Wang: I remember very clearly that two reporters called me that day, and I told them that when I met them in May, I was able to get a sympathetic look at the launch of the online line of excellence.

At that time, the outstanding market, in fact, is an army over the log bridge market, is a very competitive market.

Tencent Science and Technology: Why do you choose e-business instead of other business?

Wang: Any person who has personally experienced the growth of e-commerce, whether he has failed or succeeded, no matter how kind are inseparable from e-commerce, in excellence, when everyone in the blood boiling the years, so outstanding people are in the entrepreneurial.

After leaving excellence, you've been thinking about what's next to brighten your eyes, and you must go beyond the things you do in your excellence. It's a very different thing for me.

Tencent technology: But at that time, small online foreign trade at that time no one tried.

Wang: The personal consumer uses the electronic commerce, everybody sees. Business with electronic commerce have you seen it? Not seen. I don't think there is a deal to be covered, but it's not really e-commerce. At that time I think the enterprise is far from using E-commerce, I think this is a very blank place.

There is whether it is possible to go beyond the region, not at home, not in a market, there is no possibility to cross the geographical constraints, is the role of global integration. I am such an idea, the idea is very vague, is a dream. Dream to bring you back to reality, I think I am a more typical entrepreneur. I just have an idea, there is no way, there is no way I took a knife with a bunch of people to take this road out.

We actually found a huge gold mine. To some extent, small foreign trade is a low threshold, a blue sea market. I feel very fortunate to have walked a very hard road that no one has walked. When this road comes out, we also see that it is truly a Chinese innovative enterprise and a service-oriented enterprise to the world, whether it is a small business or even the future of global trade. Or that the future is really relying on this innovation to drive new international trade, this is really very exciting, we are proud of ourselves.

Tencent technology: As you have just extended the question, in your opinion what is the business E-commerce?

Wang: How to use E-commerce has a lot of concepts, one is to let its own electronic, for example, he also built like a marketing platform, trading platform, or he used the platform provided by others to engage in e-commerce.

I think there are many kinds of business e-commerce, today, the choice of the Dunhuang network is in the service of E-commerce, we as one of the models, so we said that Alibaba is the first generation of information services, our second generation of information, transactions, payments, wind control and so on together, Let the enterprise really in the online one-stop transaction, we are around the transaction of E-commerce services. In fact, both of us are platforms, both sides are tens of thousands of enterprises. Only two platform we go deeper, we are in the business services in the trading services to go deeper, I think this is an understanding.

And if it's a business model, like Google's way of advertising, and the way it was advertised in the past, such as Sina, then you might know that it's two generations of different ways to advertise. We and Alibaba are two generations of different business-to-business services. So the first is the membership fee, you pay first, do not know how the final deal, and we are what? You make a deal and you pay for it, so this is a completely different foundation, which I think is not the same as serving small and medium sized enterprises.

Tencent technology: Decided to do the Dunhuang net before, studied how long industry and opponents?

Wang: I didn't study Alibaba too much, I knew what he did was different from what I did. We all do foreign trade, many people think so, it ate all the foreign trade, no AH. I know that what I do is different from what it does, so I don't want to study it very carefully.

I think Alibaba is a traditional company, with the traditional foreign trade ideas are consistent. Where is Alibaba's progress? Canton Fair only two days a year, Alibaba's progress is to the Canton fair into 365 days. The Canton Fair's progress lies in the Canton Fair only 20,000 enterprises to come, or thousands of enterprises. Now that the threshold is lowered, all businesses are eager to participate. But this idea is the traditional trade idea, is an international trade electronic, is OA, plainly is that era of OA.

But what is the Dunhuang net? I think it is an electronic international trade. In fact, we are a purely internet driven, so we from the idea, from the first day is inconsistent with the traditional ideas.

Tencent technology: In the Dunhuang online line to now, change the big?

Wang: Dunhuang online line is May 2005, so I think can say nearly a year inside, in fact, are constantly in the market run, to talk about the process. But it was interesting that my first thoughts were basically unchanged.

First, at that time our technology development, we in 2004 years is probably September began to think to do some molding and development. This version until 2008 years before we made a 2.0 version, is equivalent to say that the original 2004 years of the idea has been supported to the company 2007, because our 2007-year sales turnover is very powerful.

Second, I in December 2004, the company is very programmatic documents, is actually where we want to go, why we want to do this thing, what kind of technology, what kind of products, what kind of service, how do we do follow-up marketing, to now we have not changed a word. So I think this reminds me, I just put a vague thing, slowly clear.

These last few years continue to add to the inside, to add the blood and meat. Of course today, the image of the Dunhuang net in my mind, but also only one-tenth.

Tencent Science and Technology: Dunhuang NET When did you get the first list?

Wang: Close to one months, we got the first list. Now, of course, there are thousands of lists every day.

I remember the colleague who took this list and he is now in the Dunhuang net. Very "a muscle", take the baggage from Shanghai to Beijing, the direct to the company to do a day of work, to the evening to find that there is no accommodation. That's the one.

At that time we from the traditional field of foreign trade dug a lot of people come over, but many people can not even convince themselves, online how to do foreign trade ah? What is business E-commerce ah? I haven't seen the client. He kept on doing and getting the first order. I was very impressed.

Tencent Technology: Network excellence and the founder of the Dunhuang network experience for you how different feelings?

Wang: Because we're going to talk about the 6 anniversary of the last day of my days at Cisco, I was leaving when I left a souvenir, and in my company's office whiteboard on the "Dream Lofty, down-to-earth," I very clearly remember that day, is really full of passion, set foot on a road I do not know, But very excited.

In fact, I think that to do excellence is to call the ignorant fearless, is completely a juvenile youth, do not know the front ditch deep ditch shallow, rushed out. I think we are such an experience, of course not the boss, I think is an entrepreneur. We do not know from the beginning how to do with the Internet related things, but do portals, games or tourism, at that time, the controversy is very fierce, so finally said that we do not argue, we do one thing.

But I feel that to the Dunhuang net, has not been able to use the ignorance of the fearless, I think the business model for the establishment of the market, as well as the understanding, including I think in personal experience is not the same. So you say in the Dunhuang net why choose this market.

First, I do not want to do the same thing, the second I think I can not do without e-commerce. So I think the enterprise application, another Cross-border regional market, so the original is a very vague dream.

Tencent technology: The ups and downs have tasted all over again to do the Dunhuang nets, this time your operation and management what is different?

Wang: I think the biggest challenge in fact is the time of excellence. I think the difference between being a professional manager in a multinational company and being an entrepreneur in a startup is a pretty big leap. In the way of doing things and ideas, the environment are difference.

First of all, the entrepreneurial enterprise is not the resources, you have no reputation, no resources to do the job. So the entrepreneur is actually how to take the very limited resources to make full use of, as far as possible to do more things. And in this multinational enterprise, you have a lot of brands, plenty of money, this is not the same.

2nd, I think the entrepreneurial enterprise facing a very serious is a survival problem, you can not pass a stage of the threshold, you will be out. Therefore, I think that in the multinational enterprises may never have such a serious problem, I think this may be a lot of you do things, thinking problems are very different.

Multinational companies for China to do a branch, in fact, you can never in the core of the strategy, more in a level of implementation. Of course you are at the helm, in fact, you are at the core of all problems, everyone can return, only you cannot return, you have to face all the problems.