Wang Feng, director of Shanghai Beach Community operations, on the importance of offline activities

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Bring up the operation of the local website many people can immediately think of carrying out a large number of online activities. Indeed, online activities for a Web site to promote the role is obvious! However, in the communication process with Wang Feng, the Community operations director of Shanghai Beach, we found that online activities are important, but offline activities are an important part of increasing user stickiness.

Local portals to adhere to the user, one, to have the user needs of timely localized interactive content. Content is mainly provided by the user to form a sympathetic chord between the user and the user. By users to provide users with the occurrence of gossip, new, hot things around. Second, to have timely user needs of the classification of information, users should be able to find the site in time, his life needs of real-time information such as: Looking for a job, rent a house and so on. Third, the regular online activities, and offline party activities, activities are the important means of cohesion of popularity. Online activities can improve the user's attention to the site, offline activities can improve the user's stickiness. They complement each other, but offline activities can improve the loyalty of users, the reason is very simple, the user has become a real friend from the net.

For the fledgling small and medium-sized local portals, offline activities are particularly important. Small and Medium-sized website users less, loyal users less basic weak, first of all, the accumulation of the first batch of users to start from under the line. First from a limited number of users to dig a few owners, by the way to drive several users to send a post, even if he is a local business to send ads. Organize everyone to chat for a day and have a cup of tea. Communicate feelings. Only online activities are not up to this point. In fact, Beijing's 55BBS is the same way from a few users began laying the groundwork, every week organized offline activities last sold tens of millions of.

After the basic user has developed to a certain number, with the constant growth of ordinary users, online interaction continues to rise, more and more users will also have a real meeting with the other side of the impulse, some in the online comments or similar points of view, some men and women friends of mutual love, some to meet more friends and so on. At this time, the official will organize several large meetings regularly. The form can set itself, preferably with business sponsorship. That is to solve the cost of the problem, but also to meet the user's small prizes to earn petty money psychology. In the past, we in Shanghai Beach community often organized more than 300 people's Party, activities live friends show each other, show their talent, shouting each other's network name. There is a sense of satisfaction inside. Activity end Everyone home first thing is to bask in the photo of their own activities and write their own inner feelings, as well as some of the views of netizens, active than the original to raise at least one times.

At this point, if the website official can organize hundreds of people's activities, the site authorities to gradually guide users to organize their own party. Because the official energy is limited, the number of netizens is increasing. It is difficult to take care of all aspects of netizens. Can be divided into two steps to operate, one can be the site of the moderator to organize activities, by the official support. Second, the Forum can be organized by the business activities, so that businesses have users, netizens also resolved the cost of the party. As the activities continue to deepen, after a period of time to adapt to the user will organize their own party, without the official site management and support. At this time the website also really realized the user to promote the natural growth of users

Our Shanghai Beach community is also from the official organization activities, to the official support of the bamboo organization activities, to now set up "Crazy Party" section by the user to organize their own activities. Rome Rome, to do this step also needs the vast number of local webmaster own continuous efforts. Believe that in the insistence, every webmaster will usher in their own spring.

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