Wang Zhe: The success of enterprise Network Marketing Forum Marketing "three steps Away"

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With the rapid development of E-commerce, major enterprises have joined the ranks of network marketing, today we explore forum marketing. The following is my personal experience in the recent Research Forum marketing. The Forum marketing cost is low, the dissemination effect big characteristic attracts many enterprise's eye, many enterprises have picked up the forum marketing This network the sharp weapon! But from the actual point of view, some business forum marketing is not good! is the forum marketing as a way of network marketing ineffective? The main reason for the poor results is that the forum marketing, the key to not go well "Three Steps"

The first step: to choose the right forum, the enterprise Implementation of forum marketing, must be based on the characteristics of the enterprise product selection of the appropriate forum, to find a direct hit Target customers forum. For example, the common is: Sina's information/fashion life, NetEase white-collar beauty, Sohu health community, Tom's health home/fashion salon and Ruili Women's Forum, said directly to the target users "listen to" this marketing is more targeted.

Some enterprises in the implementation of forum marketing, one-sided pursuit of the forum's popularity, not to consider the release of information and forum block is consistent, as well as the higher the popularity of the people concerned about corporate information more. In fact, it is a misunderstanding! The posts posted by the Enterprise are quickly submerged! There is also the content of the post and the forum is inconsistent, easy to be cold! For example, talking about cosmetic cosmetics in a children's forum is obviously inappropriate.

The second step: clever design posts; for the post we have to start from three aspects:

(1) The title of the Netizen is the title of the post when browsing the forum first. Whether the title is "seductive" is related to whether or not the Netizen continues to browse your posts. Therefore, the planning title can start from the scene of the product, select a controversial scene, a controversy for the title content, attract netizens eyeball. Boot Click in.

(2) Main post; When a netizen is attracted by an attractive title, introduce the topic you will express in the shortest language, convey the importance of the product to the consumer and set the suspense at the end for the reply. Remember that product description must not be too much to add product information, so as not to cause Internet users disgust.

(3) Reply to the content of the general users of the product of the "subjective" comments, netizens attracted by the main paste, view the response time. Is the post on the product "real identity" exposure time. At this time I register a few more accounts appropriate top one, can help netizens to you to convey a better understanding of the subject. So to take divergent thinking, diversion, for products to cover, will guide users into your thinking category.

The third step in time to track maintenance posts. Post issued not to track maintenance, then quickly depressed down. Depressed posts do not play a role in marketing, so later maintenance is obviously very important. Also to timely top stickers, and constantly put the post "fried hot." So as to attract more netizens ' attention.

(Wang Zhe/Wen)