War-oriented wireless market

Absrtact: When the price war is over is not decided by us, as long as competitors do not accept hand, Ctrip will be in the end. Yesterday, Ctrip senior Vice President Mr. In the Media ventilation meeting stressed. New season's price war, Ctrip will take the wireless market as the tactical starting point, on

"When the price war is over is not decided by us, as long as competitors do not accept hand, Ctrip will be in the end." "Yesterday, Ctrip senior Vice President Mr. In the Media ventilation meeting stressed." The new season's price war, Ctrip will take the wireless market as a tactical starting point, online mobile phone exclusive products, "Ctrip wireless" booking rebate will be more than "Ctrip official website" more than 2 yuan. In addition, Ctrip also urged the Economy Hotel group to return to the price war battlefield, the air ticket area will also have more flights to participate in.

War-oriented wireless market

In the field of hotel and air ticket to "return to the present" form into the price after the war, Ctrip began to intend to the war-oriented wireless market. This time, Ctrip directly played a "wireless price lower" slogan, announced that the organic wine returned products, through the "Ctrip wireless" booking will be more than "Ctrip official website" More than 2 yuan, a single ticket to the highest return of 717 yuan per night, the highest return now 203 yuan, some of the housing by mobile phone booking will enjoy higher concessions.

"More than 2 yuan rebate promotional significance, not to increase the discount intensity, but to consumers to release a signal, through the wireless booking more cost-effective, guide more users to book by phone." "Ctrip Senior vice president Mr. told reporters that Ctrip's wireless application download volume has exceeded 20 million, hotel wireless transactions accounted for more than 10%."

"In the original mode, the market share relatively stable, ctrip a single big." Now, the internet giants have seen new markets. "Analysys International online tourism market analyst Zijianzhe that it is because this market has just started, we have to grab the opportunity to occupy the share of the price war."

Budget hotels pulled into the bureau

The price war is burning more and more fierce, the battle line more and more long, the final result is what?

"First, the market reshuffle, the big crocodiles use war to eliminate the market just budding small and medium-sized tourist hotel Reservation Enterprises, the second is to cultivate the consumer purchase behavior, third, to cultivate the hotel's reliance on sales channels." "I'm in the language of Wu Sanmao, a U.S. analyst.

That is true. According to the consultation statistics, online travel enterprises price war "Smoke Four", Ctrip, Art Dragon market share has been expanding, last year, the third quarter, Ctrip market share of about 47%, Art dragon market share of about 8%, followed by the same process network.

According to Mr. revealed that the original opposition to the "price war" such as Home, Jinjiang Star, Han Court and 7 days of the four Economic Hotel group, is now with Ctrip close communication, consider return to the "price war battlefield." "The principle of the economy hotel's war is, the discount strength must unify." When all of the O-a enterprises return to the same price starting line, the fight is the value of products, services, technology, brands and other competition. Mr. Asserted that the price war was only a prelude, and that the war of O-a would continue and escalate continuously.

Increase search platform, buy cool news springtime?

Price war for Ctrip, Art Dragon to win customers and market share at the same time, Ctrip last year to lose nearly 5% of the profit margin, while the art dragon "Bleeding" more, the results show that the Arts dragon in the third quarter of 2012 after after-tax loss of 33.1 million yuan, the fourth quarter profit only 5.7 million yuan, the average night only earn 3 cents

How to reduce operating costs and increase profitability? In this respect, Mr. Frankly, "Ctrip has been aggressively adjusting the marketing channels, such as the closure of more than 10, 20 benefits are not ideal offline card issuing channels, more resources to the online channel transfer." At present, Ctrip has opened the platform, the next step will be to increase the network search platform investment efforts. ”

The latest market rumors, Ctrip will buy one of the two major tourism search engine Cool News Network, the two sides have entered a substantial stage of the price talks. In this respect, Mr. did not directly deny.

Data

Ctrip art Dragon Spell Night amount

Last year's price war, Mr. Said Ctrip in the third quarter of 2012 and the fourth quarter hotel overnight growth was 40%, 36%, respectively, to obtain net profit of 196 million yuan and 193 million yuan. The old rival art Dragon's overnight growth rate is higher, respectively, 70%, 81%, but the arts dragon after the third quarter after-tax loss of 33.1 million yuan, the fourth quarter profit only 5.7 million yuan, the average night only earn 3 cents.